2021 FINALISTS

Entrant
Title
Categories
Saatchi & Saatchi Australia
AUSTRALIA
How one letter changed the game
Best Use of Discipline: Branding
Showpony Advertising
AUSTRALIA
Reach For The Facts
PRODUCTS & SERVICES: PHARMA [NEW]
Anderson DDB Health & Lifestyle
CANADA
Canadians Are Not Bulletproof
Creativity for Positive Impact: Environment and Sustainability
FCB/SIX
CANADA
Publicly Traded
Best Use of Discipline: Branding
FCB/SIX
CANADA
Publicly Traded
Best Use of Discipline: DATA [NEW]
Zulu Alpha Kilo
CANADA
ADCC All-Nighter Webathon
PRODUCTS & SERVICES: Business-to-Business
Zulu Alpha Kilo
CANADA
Catch the Scam
PRODUCTS & SERVICES: Financial Services
Zulu Alpha Kilo
CANADA
Check Your Reflex
Best Use of Medium: EXPERIENTIAL MARKETING
Zulu Alpha Kilo
CANADA
Feeding Imagination
PRODUCTS & SERVICES: Food
Zulu Alpha Kilo
CANADA
Feeding Imagination
Best Use of Medium: OUTDOOR/OUT-OF-HOME
Zulu Alpha Kilo
CANADA
Greatest Outback of All Time (GOOAT)
Best Use of Discipline: INTEGRATED (MULTIPLE MEDIUMS)
Zulu Alpha Kilo
CANADA
Mother Raw
Best Use of Discipline: Branding
Zulu Alpha Kilo
CANADA
Out-of-work mannequins
PRODUCTS & SERVICES: RETAIL STORES & ECOMMERCE
Zulu Alpha Kilo
CANADA
Projecting Hope
Best Use of Medium: EVENTS
Zulu Alpha Kilo
CANADA
The Rainforest Fire Channel
Creativity for Positive Impact: Environment and Sustainability
Zulu Alpha Kilo
CANADA
This is Sean Hill’s brain
Best Use of Discipline: DIRECT & COLLATERAL
Zulu Alpha Kilo
CANADA
World’s Oldest e-Sports Team
Best Use of Medium: GAMIFICATION
Zulu Alpha Kilo
CANADA
World’s Oldest e-Sports Team
PRODUCTS & SERVICES: Financial Services
Zulu Alpha Kilo
CANADA
World’s Oldest e-Sports Team
Creativity for Positive Impact: Collaboration / Partnerships
Inbrax Chile
CHILE
Settlements (Favelas)
Creativity for Positive Impact: SOCIALLY CONSCIOUS CONTENT [NEW]
BBDO China
CHINA
#400Periods#
Creativity for Positive Impact: Purpose Driven
BBDO CHINA
CHINA
Don't Hang Your Privacy Out
PRODUCTS & SERVICES: Furniture & Appliances
dentsumcgarrybowen China
CHINA
Care Label
Best Use of Discipline: LOW BUDGET (<$100,000 USD)
&Co.
DENMARK
European Elections 2019 - Choose your Future
PRODUCTS & SERVICES: Government / Politics
&Co.
DENMARK
European Elections 2019 - Choose your Future
Creativity for Positive Impact: SOCIALLY CONSCIOUS CONTENT [NEW]
&Co.
DENMARK
European Elections 2019 - Choose your Future
Best Use of Discipline: Branded Content/Entertainment
Hasan & Partners
FINLAND
The most CO2-friendly route
Best Use of Discipline: DATA [NEW]
Hasan & Partners
FINLAND
The most CO2-friendly route
Creativity for Positive Impact: Collaboration / Partnerships
BBDO Germany
GERMANY
Eurythenes plasticus
Creativity for Positive Impact: Environment and Sustainability
Grabarz & Partner
GERMANY
Spoiler WHOPPER®
Best Use of Medium: Branded Content / Entertainment
Grabarz und Partner Werbeagentur GmbH
GERMANY
Electric Dialogue
Best Use of Discipline: INTEGRATED (MULTIPLE MEDIUMS)
Grabarz und Partner Werbeagentur GmbH
GERMANY
Electric Dialogue
PRODUCTS & SERVICES: Automotive/Vehicles
Grabarz und Partner Werbeagentur GmbH
GERMANY
Escape the Clown
Best Use of Medium: Activation & Engagement
Ambilhati
INDONESIA
Say It Proud!
Best Use of Discipline: Branding
H:Three
INDONESIA
Tons of Real Happiness
Best Use of Medium: Activation & Engagement
Dentsu Inc.
JAPAN
TUNA SCOPE 2020
Best Use of Discipline: DATA [NEW]
Dentsu Inc.
JAPAN
TUNA SCOPE 2020
PRODUCTS & SERVICES: Food
Dentsu Inc.
JAPAN
TUNA SCOPE 2020
Creativity for Positive Impact: Environment and Sustainability
Dentsu Inc.
JAPAN
TUNA SCOPE 2020
Best Use of Discipline: DIGITAL/MOBILE
GREY Tokyo
JAPAN
The Hairy Tale
Best Use of Medium: Branded Content / Entertainment
GREY Tokyo
JAPAN
The Hairy Tale
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
GREY Tokyo
JAPAN
The Hairy Tale
Best Use of Discipline: Branded Content/Entertainment
GREY Tokyo
JAPAN
The Hairy Tale
PRODUCTS & SERVICES: Beauty Products & Services
LIFULL
JAPAN
Bamboo Sweets
Creativity for Positive Impact: Environment and Sustainability
McCann Health Japan
JAPAN
'TRAIN'ing
Best Use of Discipline: LOW BUDGET (<$100,000 USD)
McCann Health Japan
JAPAN
'TRAIN'ing
Best Use of Medium: OUTDOOR/OUT-OF-HOME
McCann Health Japan
JAPAN
'TRAIN'ing
Best Use of Discipline: Ambient
McCann Health Japan
JAPAN
'TRAIN'ing
PRODUCTS & SERVICES: MASS TRANSPORTATION
Zerotrillion
NETHERLANDS
Art & Science
PRODUCTS & SERVICES: Canabis & CBD
Special Group
NEW ZEALAND
Good Morning World
PRODUCTS & SERVICES: TRAVEL & TOURISM
Special Group
NEW ZEALAND
Meddle in the New Zealand Election
PRODUCTS & SERVICES: Government / Politics
Special Group
NEW ZEALAND
Meddle in the New Zealand Election
Creativity for Positive Impact: SOCIALLY CONSCIOUS CONTENT [NEW]
Special Group
NEW ZEALAND
Meddle in the New Zealand Election
Best Use of Discipline: LOW BUDGET (<$100,000 USD)
McCann Lima
PERU
Delivery to Burger King
Creativity for Positive Impact: Environment and Sustainability
McCann Lima
PERU
If you're outdoors, you need to protect yourself
Creativity for Positive Impact: Collaboration / Partnerships
McCann Lima
PERU
The most famous griller in Peru
Best Use of Discipline: LOW BUDGET (<$100,000 USD)
TBWA\Santiago Mangada Puno
PHILIPPINES
McDonald's Ride Thru
Best Use of Discipline: Branding
TBWA Singapore
SINGAPORE
The Fable of Egg Fried Rice
Creativity for Positive Impact: SOCIALLY CONSCIOUS CONTENT [NEW]
TBWA\Singapore
SINGAPORE
Style For All
Best Use of Discipline: LOW BUDGET (<$100,000 USD)
Elite / Monday Lovers
SLOVAK REPUBLIC
#DontBeAPirate
Creativity for Positive Impact: Environment and Sustainability
United Communications Group_UNISURF
TAIWAN
BRAUN X FORMOSA CHANG
Best Use of Medium: GUERRILLA
Ogilvy & Mather, Thailand
THAILAND
Home Sweet Home
Creativity for Positive Impact: Collaboration / Partnerships
Ogilvy & Mather, Thailand
THAILAND
Tiny / Phenomenon
Best Use of Discipline: Branding
YELL ADVERTISING
THAILAND
SEARCH ‘N’ AMBUSH
Best Use of Discipline: LOW BUDGET (<$100,000 USD)
YELL ADVERTISING
THAILAND
SEARCH ‘N’ AMBUSH
Best Use of Medium: DIGITAL EXPERIENCES [NEW]
FP7 McCann Cairo
UNITED ARAB EMIRATES
Rooftop Farms
Creativity for Positive Impact: Purpose Driven
FP7 McCann Cairo
UNITED ARAB EMIRATES
Rooftop Farms
Best Use of Medium: OUTDOOR/OUT-OF-HOME
FP7 McCann Dubai
UNITED ARAB EMIRATES
A Dad's Job
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
FP7 McCann Dubai
UNITED ARAB EMIRATES
A Dad's Job
Creativity for Positive Impact: SOCIALLY CONSCIOUS CONTENT [NEW]
FP7 McCann Dubai
UNITED ARAB EMIRATES
A Dad's Job
Best Use of Discipline: INTEGRATED (MULTIPLE MEDIUMS)
FP7 McCann Dubai
UNITED ARAB EMIRATES
A Dad's Job
Best Use of Discipline: LOW BUDGET (<$100,000 USD)
FP7 McCann Dubai
UNITED ARAB EMIRATES
A Dad's Job
PRODUCTS & SERVICES: RETAIL STORES & ECOMMERCE
FP7 McCann Dubai
UNITED ARAB EMIRATES
The Wise Ones
Best Use of Discipline: DATA [NEW]
FP7 McCann Dubai
UNITED ARAB EMIRATES
The Wise Ones
PRODUCTS & SERVICES: Financial Services
Memac Ogilvy
UNITED ARAB EMIRATES
Buy With Your Time
Best Use of Discipline: DATA [NEW]
MullenLowe MENA
UNITED ARAB EMIRATES
ProtectSet
Best Use of Discipline: Creative Use of Technology
MullenLowe MENA
UNITED ARAB EMIRATES
ProtectSet
Best Use of Medium: Audio/Radio
The Classic Partnership Advertising
UNITED ARAB EMIRATES
#CreateForGood
Best Use of Discipline: DIGITAL/MOBILE
The Classic Partnership Advertising
UNITED ARAB EMIRATES
#CreateForGood
Creativity for Positive Impact: SOCIALLY CONSCIOUS CONTENT [NEW]
The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
PRODUCTS & SERVICES: Government / Politics
The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
Best Use of Discipline: PUBLIC RELATIONS
The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
Best Use of Discipline: LOW BUDGET (<$100,000 USD)
The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
Creativity for Positive Impact: Emergency Relief
UAE Government Media Office & MullenLowe MENA
UNITED ARAB EMIRATES
Double Moon
Best Use of Medium: Activation & Engagement
UAE Government Media Office & MullenLowe MENA
UNITED ARAB EMIRATES
Double Moon
Best Use of Discipline: Ambient
UAE Government Media Office & MullenLowe MENA
UNITED ARAB EMIRATES
Double Moon
PRODUCTS & SERVICES: Government / Politics
AMVBBDO
UNITED KINGDOM
Wombstories: Branded Content
Best Use of Medium: Branded Content / Entertainment
AMVBBDO
UNITED KINGDOM
Wombstories: Health and Wellness
PRODUCTS & SERVICES: HEALTH & WELLNESS [NEW]
AMVBBDO
UNITED KINGDOM
Wombstories: Integrated
Best Use of Discipline: INTEGRATED (MULTIPLE MEDIUMS)
OLIVER / U-Studio
UNITED KINGDOM
Marmite, Brexit / Life of an Icon
Best Use of Discipline: Branding
22Squared
USA
Invisible Hate
Creativity for Positive Impact: Civic / Social Education
ALMA DDB.
USA
Iceman to Canton
Best Use of Discipline: INTEGRATED (MULTIPLE MEDIUMS)
Artisans On Fire
USA
Thrive For $20
Best Use of Discipline: LOW BUDGET (<$100,000 USD)
Creative X
USA
The Last Horoscope
Best Use of Discipline: DATA [NEW]
dentsumcgarrybowen
USA
Crayola Colors of the World
Creativity for Positive Impact: SOCIALLY CONSCIOUS CONTENT [NEW]
Dieste, Inc.
USA
DEJA TU HUELLA
Creativity for Positive Impact: Collaboration / Partnerships
Fitzco
USA
French's Mustard Beer
Best Use of Discipline: INTEGRATED (MULTIPLE MEDIUMS)
LERMA
USA
#HomemadeCinco
Best Use of Discipline: Branding
McCann Health New York
USA
Mucinex Nightshift Launch
PRODUCTS & SERVICES: HEALTH & WELLNESS [NEW]
Mirrored Media
USA
BMW IconicSounds Electric
Creativity for Positive Impact: Collaboration / Partnerships
Mirrored Media
USA
BMW IconicSounds Electric
Creativity for Positive Impact: Environment and Sustainability
Mirrored Media
USA
BMW IconicSounds Electric
PRODUCTS & SERVICES: Automotive/Vehicles
MRM
USA
Certified Story Time
Best Use of Discipline: INTEGRATED (MULTIPLE MEDIUMS)
OLIVER Agency
USA
M-Powered
Best Use of Discipline: INTEGRATED (MULTIPLE MEDIUMS)
SOCIALISSSIMA LLC
USA
Help End The Uncertainty
Creativity for Positive Impact: Promotion of Health & Human Services
SOCIALISSSIMA LLC
USA
Help End The Uncertainty
Creativity for Positive Impact: SOCIALLY CONSCIOUS CONTENT [NEW]
Starcom
USA
#danceAwesome
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
Starcom
USA
IYKYK If You Know You Know
Best Use of Medium: Activation & Engagement
Starcom
USA
Trapped in Advertising
Best Use of Medium: Branded Content / Entertainment
Starcom
USA
Trapped in Advertising
Best Use of Discipline: MEDIA PLANNING
TBWA\WorldHealth
USA
#BlackHealthNow
Creativity for Positive Impact: SOCIALLY CONSCIOUS CONTENT [NEW]
the community
USA
Where You Put Your Money Matters
Creativity for Positive Impact: Environment and Sustainability
U-Studio
USA
The Ice Cream Shop Fantasy Fleet
Creativity for Positive Impact: Collaboration / Partnerships
Velocity
USA
Google x ViacomCBS Late Night Program Integrations
Best Use of Discipline: Branded Content/Entertainment
Velocity
USA
Google x ViacomCBS Late Night Program Integrations
PRODUCTS & SERVICES: MOBILE/INTERNET
Verizon
USA
The Met Unframed
Creativity for Positive Impact: Collaboration / Partnerships
Viacom Velocity
USA
The King of the 2020 VMAs
Best Use of Discipline: Augmented Reality/ Virtual Reality/Mixed Reality
Viacom Velocity
USA
Toyota and MTV Celebrate The Universal Language of Music
PRODUCTS & SERVICES: Automotive/Vehicles
Viacom Velocity
USA
Toyota and MTV Celebrate The Universal Language of Music
Best Use of Discipline: Branded Content/Entertainment
Viacom Velocity
USA
Toyota and MTV Celebrate The Universal Language of Music
Best Use of Medium: EVENTS
Weber Shandwick
USA
Super Safe Pecan Debate
Best Use of Discipline: SPONSORSHIP
RESOURCES