2024 WINNERS

Retail Stores & E-commerce
OREO CODES
  • VML
  • OREO
  • GRAND
Products & Services
Social Media & Social Video
UNITED KINGDOM
The Real Cost of Beauty
  • Ogilvy UK, London
  • Dove
  • CAMPAIGN OF THE YEAR: EUROPE
Best Use of Medium
Retail Stores & E-commerce
OREO CODES
  • VML
  • OREO
  • CAMPAIGN OF THE YEAR: NORTH AMERICA
Products & Services
Data
UNITED ARAB EMIRATES
Fixing the bAIs
  • MullenLowe MENA
  • Aurora50
  • CAMPAIGN OF THE YEAR: MIDDLE EAST & AFRICA
Best Use of Discipline
Avant Garde / Innovative
UNITED ARAB EMIRATES
ProtecTasbih
  • Leo Burnett Middle East
  • SAUDIA Airlines
  • GOLD
Best Use of Discipline
Promotion of Health & Human Services
UNITED ARAB EMIRATES
ProtecTasbih
  • Leo Burnett Middle East
  • SAUDIA Airlines
  • GOLD
Creativity for Positive Impact
Data
UNITED ARAB EMIRATES
Fixing the bAIs
  • MullenLowe MENA
  • Aurora50
  • GOLD
Best Use of Discipline
Social Media & Social Video
UNITED KINGDOM
The Real Cost of Beauty
  • Ogilvy UK, London
  • Dove
  • GOLD
Best Use of Medium
Purpose Driven
UNITED KINGDOM
The Real Cost of Beauty
  • Ogilvy UK, London
  • Dove
  • GOLD
Creativity for Positive Impact
Personal Care
UNITED KINGDOM
The Real Cost of Beauty
  • Ogilvy UK, London
  • Dove
  • GOLD
Products & Services
Household Products & Services
UNITED KINGDOM
The Real Cost of Beauty
  • Ogilvy UK, London
  • Dove
  • GOLD
Products & Services
PROMOTION OF HEALTH & HUMAN SERVICES
CHINA
KUAISHOU “LIVE AGAIN”
  • TOPic & Loong
  • KUAISHOU
  • GOLD
AME Greater China Award: Creativity for Positive Impact
Creative Use of Technology
OREO CODES
  • VML
  • OREO
  • GOLD
Best Use of Discipline
Retail Stores & E-commerce
OREO CODES
  • VML
  • OREO
  • GOLD
Products & Services
Mental Health and Well-being
GERMANY
"At second glance."
  • Grabarz und Partner Werbeagentur GmbH
  • German Depression Aid Foundation
  • SILVER
Creativity for Positive Impact
Integrated (Multiple Mediums)
UNITED ARAB EMIRATES
ProtecTasbih
  • Leo Burnett Middle East
  • SAUDIA Airlines
  • SILVER
Best Use of Discipline
Purpose Driven
UNITED ARAB EMIRATES
ProtecTasbih
  • Leo Burnett Middle East
  • SAUDIA Airlines
  • SILVER
Creativity for Positive Impact
Tech for Social Good
UNITED ARAB EMIRATES
Fixing the bAIs
  • MullenLowe MENA
  • Aurora50
  • SILVER
Creativity for Positive Impact
Digital
UNITED ARAB EMIRATES
Fixing the bAIs
  • MullenLowe MENA
  • Aurora50
  • SILVER
Best Use of Discipline
Civic / Social Education
UNITED KINGDOM
Maaate
  • Ogilvy UK, London
  • Mayor of London
  • SILVER
Creativity for Positive Impact
Mental Health and Well-being
UNITED KINGDOM
The Real Cost of Beauty
  • Ogilvy UK, London
  • Dove
  • SILVER
Creativity for Positive Impact
SOCIALLY CONSCIOUS CONTENT
CHINA
Propose a Day Off for Winter Solstice
  • ShangHai Tian Yu Kong Advertising
  • ele.me
  • SILVER
AME Greater China Award: Creativity for Positive Impact
Beverages
UNITED KINGDOM
St Patrick's Day
  • Wieden+Kennedy London
  • Kahlúa
  • SILVER
Products & Services
ACTIVATION & ENGAGEMENT
CHINA
Noodles Forbes
  • BlueFocus
  • JinMaiLang - LaMianFan
  • BRONZE
AME Greater China Award: Best Use of Medium
Health & Wellness
UNITED ARAB EMIRATES
ProtecTasbih
  • Leo Burnett Middle East
  • SAUDIA Airlines
  • BRONZE
Products & Services
Social Equality - Diversity, Equity & Inclusion
UNITED ARAB EMIRATES
Fixing the bAIs
  • MullenLowe MENA
  • Aurora50
  • BRONZE
Creativity for Positive Impact
Social Justice Movements
Tear The Paper Ceiling
  • Ogilvy New York
  • Opportunity @ Work
  • BRONZE
Creativity for Positive Impact
Integrated (Multiple Mediums)
UNITED KINGDOM
Maaate
  • Ogilvy UK, London
  • Mayor of London
  • BRONZE
Best Use of Discipline
Socially Conscious Content
UNITED KINGDOM
Maaate
  • Ogilvy UK, London
  • Mayor of London
  • BRONZE
Creativity for Positive Impact
Community Building
UNITED KINGDOM
Maaate
  • Ogilvy UK, London
  • Mayor of London
  • BRONZE
Creativity for Positive Impact
Branded Content/Entertainment
UNITED KINGDOM
The Real Cost of Beauty
  • Ogilvy UK, London
  • Dove
  • BRONZE
Best Use of Discipline
Beauty Products & Services
UNITED KINGDOM
The Real Cost of Beauty
  • Ogilvy UK, London
  • Dove
  • BRONZE
Products & Services
Activation & Engagement
UNITED ARAB EMIRATES
Sound Affects
  • Saatchi & Saatchi Middle East
  • Sixieme Son
  • BRONZE
Best Use of Medium
Promotion of Peace / Human Rights
UNITED ARAB EMIRATES
Sound Affects
  • Saatchi & Saatchi Middle East
  • Sixieme Son
  • BRONZE
Creativity for Positive Impact
Public Relations Strategy
UNITED ARAB EMIRATES
Taboo Totes
  • Saatchi & Saatchi Middle East
  • Nana
  • BRONZE
Best Use of Discipline
Activation & Engagement
UNITED KINGDOM
St Patrick's Day
  • Wieden+Kennedy London
  • Kahlúa
  • BRONZE
Best Use of Medium
SOCIAL EQUALITY - DIVERSITY, EQUITY & INCLUSION
CHINA
WheelCheer
  • Banana Balloon
  • Tencent Parental Guardian Platform
  • FINALIST
AME Greater China Award: Creativity for Positive Impact
AVANT GARDE / INNOVATIVE
CHINA
Strange Fun Goods Contest
  • BlueFocus
  • DouYin
  • FINALIST
AME Greater China Award: Best Use of Discipline
Direct & Collateral
UNITED ARAB EMIRATES
ProtecTasbih
  • Leo Burnett Middle East
  • SAUDIA Airlines
  • FINALIST
Best Use of Discipline
Activation & Engagement
UNITED ARAB EMIRATES
ProtecTasbih
  • Leo Burnett Middle East
  • SAUDIA Airlines
  • FINALIST
Best Use of Medium
Ambient
UNITED ARAB EMIRATES
ProtecTasbih
  • Leo Burnett Middle East
  • SAUDIA Airlines
  • FINALIST
Best Use of Discipline
Multicultural Marketing
UNITED ARAB EMIRATES
ProtecTasbih
  • Leo Burnett Middle East
  • SAUDIA Airlines
  • FINALIST
Best Use of Discipline
Civic / Social Education
UNITED ARAB EMIRATES
The Protective Rhymes
  • Leo Burnett Middle East
  • Anghami
  • FINALIST
Creativity for Positive Impact
Purpose Driven
UNITED ARAB EMIRATES
Fixing the bAIs
  • MullenLowe MENA
  • Aurora50
  • FINALIST
Creativity for Positive Impact
Business-to-Business
The True Rock Stars of Business
  • Ogilvy
  • Workday
  • FINALIST
Products & Services
Social Equality - Diversity, Equity & Inclusion
Tear The Paper Ceiling
  • Ogilvy New York
  • Opportunity @ Work
  • FINALIST
Creativity for Positive Impact
INFLUENCER MARKETING
CHINA
Meituan&Jia Bing. Enjoy spring like i do
  • pawpaw
  • MEITUAN
  • FINALIST
AME Greater China Award: Best Use of Medium
TV & Cinema
UNITED ARAB EMIRATES
Rihla (Journey)
  • Publicis Groupe MENAT
  • SAUDIA Airlines
  • FINALIST
Best Use of Medium
SOCIAL MEDIA COMMUNITY MANAGEMENT
CHINA
KUAISHOU “LIVE AGAIN”
  • TOPic & Loong
  • KUAISHOU
  • FINALIST
AME Greater China Award: Best Use of Medium
CORPORATE IMAGE
CHINA
KUAISHOU “LIVE AGAIN”
  • TOPic & Loong
  • KUAISHOU
  • FINALIST
AME Greater China Award: Products & Services
Purpose Driven
Press Play For Nature
  • VML
  • Nature Valley, Larabar, EPIC, Annies
  • FINALIST
Creativity for Positive Impact
Creative Use of Technology
Press Play For Nature
  • VML
  • Nature Valley, Larabar, EPIC, Annies
  • FINALIST
Best Use of Discipline
Restaurants
CANADA
Fixed-Rate Pizza
  • Zulu Alpha Kilo
  • Pizza Pizza
  • FINALIST
Products & Services