A Chevening Scholar awarded by British Commonwealth, Charu comes with more than 20 years of digital, creative & media strategy experience on Fortune 500 brands like P&G, GSK, Samsung, FOX Network & Nokia in Global, APAC and MENA remits.

Equipped with this blend of expertise, she has crafted digital innovations like the GSK Learning Machine which have been recognized by Boston Consulting Group and led globally awarded content platforms like Samsung Friendship Cup & Polident Kilauan Emas.

Charu is the first Asian to win the Account Planning Group Award and has been a part of the jury for global and regional awards like Spikes, Dubai Lynx, Effie, AME & World Advertising Research Council.

In her spare time, she can be found teaching at management universities in the region or just finding fuzzy logic in yoga poses.

Diday is Dentsu JaymeSyfu’s Chief Strategic Planner, leading the development of strategies and generating relevant insights for all major brands and newbiz pitches, both for above-the-line and digital. She has a wide range of brand experience from FMCGs like P&G and Unilever, telco, petroleum, automotive and banking to alcohol, milk, food and even construction.

Diday started at Ace Saatchi & Saatchi as an Account Manager in 1993 at and moved to Strategic Planning in 2000. She had a brief stint with BBDO Guerrero Ortega as a Strategic Planning Consultant before joining DM9 JaymeSyfu in 2005 as its lone planner for 10 years, eventually growing the department to thrice its size.

She has a Bachelor of Science in Economics degree from the University of the Philippines. She is an Army wife, and proud stage mother to her 3 talented children.

Raju is an Integrated brand builder with years of experience in multiple categories across various regions and communication disciplines. Before joining Genero, Raju did a short stint at REDHILL Communication to launch Redhill Studio, an integrated creative services practice. Prior to that he was the CEO of Grey Group Indonesia & Thailand. He lead Grey Singapore and Thailand before that. Winner of The "Agency professional of the year - 2011 and "Agency Head of the year" 2014 at the Singapore Hall of fame awards show, Under Raju's leadership, Grey Group Singapore won the Creative Agency of the year at SPHINK awards 2013 and the Global Healthcare Agency of the year 2014. Agency of the year and Digital agency of the year at the Gong show Singapore in 2015. Grey Group Thailand went on to become 2015 Digital Agency of the year. Within 12 months of taking over the duties at Grey Indonesia, The agency was awarded “ Creative agency of the year (Silver) at the Campaign Asia Awards in December 2018. Raju transformed Grey Group Singapore into the country’s fastest-growing creative outfit within a year. He boosted the agency’s profitability by leading the team to win major accounts, local and regional, such as Sentosa, Wyeth, KFC, Ministry of Manpower, Abbott Nutrition, Allianz Insurance, La Salle, British Council and Contact Singapore. He also made strategic creative hires as well as increased the local team size by five times making it one of the largest creative agencies in Singapore.

Amanda is a writer down to her toes, but annoyed with art directors getting all the credit for pretty pictures - she taught herself film editing to visually explain ideas through pace, tonality and mood.

She worked for almost 7 years at J Walter Thompson - in Colombo, the Sri Lanka office of the world’s first advertising agency. She was nearly fired twice for not being a natural at creativity before winning the Young Lions competition for Film which sent her to the Cannes Festival of Creativity in 2014. Since then, she’s won Young Lotus (Adfest 2016) and was selected to be part of the HiP (High Potential) Club 2018 in New York - a programme that identifies future leaders of the WPP Network from nearly 12,000 employees worldwide.

Her favorite work includes globally adopted, record-breaking campaigns for Lux and Sunsilk in Sri Lanka. Of the two most notable, one showcased dark-skinned girls for the first time in its history, and the other made nudity - and the idea of turning yourself on - mainstream, empowering and celebrated in a South Asian market. She’s not a fan of numbers, but loves this one - in a single year, her team grew the JWT x Unilever partnership in Sri Lanka by 78%, moving up to 110% growth a quarter thereafter.

She was also part of the team that launched So Sri Lanka for Sri Lanka Tourism at the World Travel Market in London and has won nearly 30 international marketing and advertising awards for SriLankan Airlines.

She has dabbled in radio as a show host, and was the official voice for SriLankan Airlines for 3 years. She has worked in financial publishing at HSBC, was the Head of Creative at Daraz (South Asia’s largest e-commerce platform) and at one point hoped to become a doctor by pursuing a degree in Biomedicine at Trinity College, University of Melbourne.

Amanda is currently the Director of Creative and Innovations at Embrax, a start-up creative outfit that specializes in non-traditional, targeted, experiential capsule campaigns for brands that want to jolt out of their industry cues. She’s also part of Academics Group, the future home of Miami Ad School in Sri Lanka and the Maldives.

She moonlights running ‘Fleasy’ - an online flea market for the rescued, restored and reimagined on Instagram (@flea.sy) that works on partial-blind bidding and doubles as a platform for on-the-side artists to test retail demand for their creations.

He might have weird name, but he’s one of Australia’s most awarded strategists. In his time, Graham has led major pieces of business on across Australia and New Zealand.

Graham started his career at the “birthplace of planning” 15 years ago, JWT, which might explain his dedication (paranoia?) to furthering the craft of brand strategy. In this time, he has picked up dozens of local and international effectiveness and creative awards, including the Effies (Australia, NZ, and APAC), D&AD, Cannes, and WARC; the latter even including a feature in their “Smartest 100 Ideas in the World” list.

Even after the better part of two decades in advertising, Graham is as motivated as ever to pushing the industry further. He leads a team of curious and dedicated strategists in Sydney, is a regular contributor to the industry press, a frequent judge at effectiveness awards shows, and also guest lectures at the University of Sydney and UTS.

Wilson is one of the first creative leaders applying creativity and innovation into digital transformation for clients. In his tenure at Cheil, the agency had won creative and effectiveness awards, including #1 in APAC at The One Show Global Creative Rankings 2020, twice ‘Agency of the Year’ at Spikes Asia 2017 & 2019, twice 'Regional Agency of the Year' at London International Awards 2017 & 2019, and three-time 'Regional Agency of the Year' at New York Festivals 2018, 2019 & 2020.

While bagging various advertising awards such as 2 One Show Gold, Cannes, D&AD, Clio, Spikes, Adfest and Effies, Wilson also won two Grand Prix at the local Kam Fan award show and Influencers of the Year at Creativepool.

Wilson also has a degree in Computer Engineering. It was during this time, he realized he preferred communicating with people more than computers. So, soon after he graduated, he said goodbye to his binary friends and started his career in advertising. Ironically his colleagues in the IT department now love him because he always fixes his computer issues on his own.

She is the first woman who is appointed as Institute Director of Hakuhodo Institute of Life and Living (HILL) ASEAN and the first Indonesian to sit in that regional role. Devi orchestrated a holistic study that transcends the boundaries of the individual markets of Southeast Asia, designed to support clients’ business and be used to design a brighter future. 

At the same time, Devi is also the Executive Director Strategy of Hakuhodo International Indonesia where she oversee the strategic direction of all Hakuhodo creative and digital agencies in Indonesia.

Her passion on pushing the industry forward is shown through her contribution in various worldwide conferences and festivals as keynote speaker, and also being the Co-Chairwoman of Citra Pariwara, the biggest advertising festival in Indonesia. Recently a prominent Asia Pacific marketing-communication publisher named her as one of  Women To Watch 2020

Rana Barua is CEO of Havas Group India – in sync with the global “Together” strategy of collaboration and integration, that brings together Havas Group agencies of different disciplines under a unified leadership. He leverages over 24 years of rich experience in the media industry.   

Rana oversees all companies of Havas Group in India which includes  Advertising, Media, Digital, Experiential Marketing, Design (UX|UI) and Health - which together comprise and work closely as a Village model. The ‘Village’ way of working is transformative as it not only strengthens and enhances the product but enables the  Havas Group to deliver maximum effectiveness and efficiency for the client. It is something Havas strongly believes is a competitive edge over any other network. The Havas Group is now fully integrated into Vivendi - one of the largest media and communications companies in the world with assets like – Universal Music, Dailymotion, Gameloft, Canal + and many others.

A leader who believes in leading from the front Rana is known to turnaround organizations into a resounding success, a highly skilled brand, media and marketing communications leader with cross category & multi-media platform expertise and has had wide-ranging experience in running large establishments with different verticals and making a success out of them by integration and collaboration.

He has as a CEO led esteemed organizations like Contract India (a leading WPP creative agency) and RED FM (India’s leading radio network). He has also held senior leadership profiles in Radio City (as marketing head) and multiple WPP agencies (JWT / Ogilvy & Y&R) where he has spent most of his professional life.

Rana is actively involved in the industry and is on the mancom of the IAA, The Advertising Club, as well is an executive committee member and honorary treasurer of the Advertising Agencies Association of India – AAAI. He also presides on the board of many leading companies across the Havas group. 

He has attended various forums as speaker, been final jury in multiple Effies, Grand jury DMA Asia Echo Awards, judged multiple awards in India Radio Forum, New York Festivals, exchange4media among many others. He is also actively involved as a speaker in leading MBA schools and colleges across the country.

Jason Breen, a Creative Director from Toronto, Canada, has worked over 15 years in China in creative development, integrated interactive and digital immersive solutions. At BBDO, he worked on the Silver Effie award-winning campaign for Visa during the 2008 Beijing Olympics. He has led creative for global business at We Are Social Shanghai for the last 5 years, winning an iF Design Award and a NY Festivals AME bronze for Predator Gaming’s Summon Your Strength campaign, plus a Red Dot Communications award for ConceptD’s Creativity Decoded campaign.


 

Luke Brown is the CEO, owner and driving force behind Australian agency, AFFINITY.
Luke has divided his career equally between the disciplines of integrated communications, media and tech over the past 20+ years. Following a decade with some of the industry’s top multinationals, he uncovered a need for a very different type of agency. He started AFFINITY with data analysis at its core. AFFINITY is a data-driven media, CX and creative agency and right now, is Australia’s most awarded data-driven agency.
He is a published author and a regular conference speaker from SXSW, IPA EffWeek, and local Australian events such as Mumbrella 360 and ADMA Data Day. Along the way he’s garnered over 40 effectiveness awards from the likes of the Effies, IPAs and AMEs.

Fabio is probably one of Australia’s most experienced and awarded strategists. 

He’s collected more Effie awards than you’ve had hot dinners, and was responsible for The Monkeys being named ‘Effective Agency of the Year’ at the 2016 and 2020 Australian Effie awards. 

Fabio was born in Newcastle (Australia) where he completed his Bachelor of Business and received a first class honours in Marketing. Fabio joined The Monkeys in January 2010 where he has been spearheading strategy ever since.   

Rob has led strategy at agencies that include Wieden+Kennedy (Shanghai/Tokyo), Deutsch (USA) and R/GA (Europe) and is now at Colenso (NZ) – where in the last 2 years, he has seen his gang of talented strategic misfits win the WARC/Cannes Effectiveness Grand Prix, the ‘Best of the Best’ Global Effie, creators of the World’s most effective creative campaign (WARC) and been named Agency of the Year title by NZ Effies, Campaign Asia and AXIS. He tries to be humble about this, but fails.

Rob believes passionately in culture, creativity and chaos and is proud to have been called an “asshole” by Lars Ulrich, Richard Branson and Dan Wieden.

Joe Carter is the Co-Founder of the Ironcad Pan Company. Previously he served as the Partnerships Director at Colenso BBDO
in Auckland, New Zealand. He was been at the company for 3 years, after spending several years at advertising agencies
in London, UK.

To date, Joe has been ‘credited’ on 0 Cannes Lions, 0 D&AD Pencils and
0 Effectiveness Awards.

But he fuels the thinking of APAC’s leading creative agency and client
marketers with the insight, strategy and creative inspiration to create the
most commercially effective work.

His experience driving the commercial direction for Contagious Magazine
was a game changer. Learning the why behind the world’s most effective
work, companies, trends and technology has put Joe in an uncomfortably
comfortable position – landing job titles that are more Head of TBC,
coupled with a solid understanding of why creativity is a brand’s best
competitive advantage and how to make meaningful work.

And in his time at Colenso, Joe has been uncreditable to the success of
work such as Pedigree SelfieSTIX, Spark Kupu and DB Export I’m Drinking It
For You. His responsibilities are completely undefined.

In a diverse eight years, Joe’s rolodex of clients and new business wins is
category-agnostic – from Disney to Netflix, ASOS to Red Bull, there aren’t
many global brands that he hasn’t touched in one way or another.

He regularly judges The Webby’s and other international awards shows,
featured in The Drum’s #BizDev100 (twice!), and every other week he
speaks with advertising leaders about the changes in business, culture
and creativity – starting and co-hosting The Love This Podcast.
Joe is a versatile character and described by one peer as a ‘Culture
Creature.’ He’s the chap that you’ve never heard of because he’s
making everyone else look famous.

Pully Chau received an ”Outstanding contribution award” honored by China Ad Association during its recent 40 years celebration. 

Spanning over last decades, Pully has been a great client partner to build brands; to transform and cultivate INTEGRATED creative organisations; and to help solve issues and crisis in this ever-changing world. She maintains a clear vision of the big picture. 

As a relentless game changer, Pully led the peak performance of Saatchi & Saatchi Great Wall China for 10 years (2000-2010); built Olay as a lovemark portfolio brand for Chinese women; and groomed many top talents. She turned around the visibility and unprofitable situations for DraftFcb Greater China (2011- 2014). As Cheil WW’s Greater China Group CEO (2015-2021) she led to lift the standard of its multi-disciplines, media & digital marketing teams to become China’s hottest agency top 5 by Campaign Brief (2013/214) and got its first 6 Cannes Lions. She also led the win of Volkswagen global brand assignments, Nissan Infiniti, and Coke’s Winter Olympics torch relay, enriching Cheil’s client portfolio beyond Korean brands. 

Her motto is: Manifest the future with our admirable motivations and unwavering determination. 

Pully’s judging experiences: 

Jury President, PR Spikes Awards 2022

Final Jury, Glass Lions, Cannes 2021

Final Jury, Industry Craft Lions, Cannes 2019

Final Jury, Marketing Effectiveness Lions, Cannes 2013 

President, Effie Awards Greater China (2014/2015/2016)

Ray is Chief Creative Officer Asia at VML. He is always exploring how creativity can help a brand more effectively beyond traditional advertising. In his previous role at Accenture Interactive, he worked closely with Droga5, while shaping a practice that is part creative marketing and part customer experience, helping brands modernize their marketing with innovations powered by data and experience thinking.

He also works with C-suite level clients to develop new products, services, platforms to ultimately help brands make bigger positive impact on the consumers they serve, giving actual meaning to their brand purpose.

In his previous tenures, he has won creative and effectiveness awards, transformed an agency to a “Great Place To Work” and Campaign’s Agency of the Year Best New Biz Team to boot. And is recognized for his efforts as one of Campaign Asia’s 40 under 40 and its Digital A-list 50.

He has cut his teeth in some of the best agencies in the world, such as Wieden + Kennedy, JWT, TBWA and Fallon, always exploring new ways of storytelling and making experiences feel like magic.

Ray is also an award jury member and speaker at SXSW, Cannes, Spikes Asia, New York Festival, Busan Adstars, China Advertising Festival, and also guest lectures to students in HK Baptist University, HKPU and University of Gloucestershire.

What does it take to lead a 60-year-old agency to win its first Cannes Lion?
A lion, a Sherpa, a boss who isn’t bossy, and a prime number. Alice Chou, who has been described as all of above.

Alice is as persistent as a lion on the prowl when exploring new territories, and she acts like a Sherpa guiding new hires to international stage without arrogance. Her pursuit of creative excellence is likened to a prime number that cannot be divided.

Alice was named Outstanding Creative Person of the Year at the Taiwan Advertiser Association, creative leader in Women Leading Change Awards, and been selected in “Women to Watch”.

Since bagging the Lion, she has also won Grand Prix in Adfest, Adstar and other major creative awards in Asia-Pacific. Alice increased the visibility of Taiwan’s creatives and lent the country’s unique perspective to the world.

Experienced award judge
She has served on the Jury President for D&AD 2019 for Branded Content & Entertainment and judged at Clio 2019, Cannes Lions 2018, Spikes Asia 2019 & 2018, One Show 2018, ADFEST 2018 and LIA China 2018.
Jury president for LIA China Creativity Award 2017 for Branded Content & Entertainment and also, as panel of judge at One Show China, Longxi Awards, Taiwan 4A and China Times Asia Pacific Award.

Amber joined United Communication Group (UCG, a member of HAKUHODO international) as CDO since 2017. She also took the responsibility to look after the development of MarTech solutions as well.  She wears more than one hat, besides the role of CDO, she is General Manger of Unisurf Digital Marketing Company and Xrossing MarTech Solutions.

With 20 years of digital marketing experiences in multinational media agency & independent digital company, Amber is good at delivering digital marketing strategies and optimal solutions, in order to help brands to accelerate business results.

Before devoted to digital marketing area, Amber had a plenty of experiences to work at TV and Print publishers for years, prior joining UCG, she used to be Digital Head of GroupM Taiwan, has good understanding on a multichannel integrated marketing communications and performance evaluations. Amber is keen to learn new technology and stuff, she is the first batch trainee of AI Academy, and has completed the AI Program of Business Managers from Taiwan AI Academy. She has a knowledge and a lens to understand the future development and limitations of AI and the impact that may cause in the industry.

The jury experiences： 4A Creative Awards, Effie Awards, Click Awards, Times Awards, PIXstar Awards, etc.

Saurabh brings over 18 years of experience specialising in strategy & brand building for a hyper-digital age. Creating solutions, built with the power of truths, teams, point of views and provocations and delivered through the magic of creativity. 

With a career spanning the Middle-East & Asia, he has worked with and built multi-disciplinary strategy teams at Leo Burnett, VML, Impact BBDO, Mullen Lowe Lintas among others. His work includes global and regional mandates for PepsiCo., Visa, Kraft Heinz, Emirates, Mercedes-Benz, Wendy’s, KFC, Red Bull, Puma, Chevron, Bajaj Auto Ltd. and USAID among others. An active part of effectiveness juries at Effies, AME's and Dubai Lynx, Saurabh is a cheerleader of 'problem biased creative effectiveness' and a proponent of work that collectively drives behavioural, social and commercial change. His work with the World Food Programme (WFP), Education For Employment’s Middle-East chapter and The Dasra Foundation as a pro-bono consultant brings him great joy. 

Apart from design and jazz, Saurabh finds continued joy in tea, tennis and spicy curries.

 

Andrew began his advertising journey at local independent powerhouse, Triad Advertising, where he was quickly thrown into the deep end. Having learned he could swim with the sharks, Andrew then moved to Lowe LDB Sri Lanka (now MullenLowe) where he rose rapidly, spearheading the creative efforts for iconic brands such as Signal and Surf Excel in the Unilever Portfolio, as well as Sri Lanka’s favourite ice cream brand Elephant House.

Today, Andrew leads Creative at Magic Mango, Sri Lanka’s hottest independent agency. Under his creative leadership, Magic Mango became the Most Awarded Independent Agency of the Year at Effies Sri Lanka in just its 3rd year, as well as being the only independent agency in Sri Lanka to be recognised as ‘Creative Agency of the Year’ by Campaign Asia. A feat the agency has achieved in each of the last two years.

As a native New Yorker now living in Hong Kong, Sunshine is excited and honored to make this virtual trip “back home” to join an esteemed panel and celebrate the industry’s most innovative, effective and extraordinary campaigns.

Advertising and marketing reach their peak when passion and purpose underpin the strategy. Making these tenants central to her work, Sunshine seeks to unlock new levels of creativity and customer empathy. As a results-driven, award-winning global marketing and communications leader with B2C and B2B experience, she has worked in Mexico City, Sydney, New York and Hong Kong. Having held senior marketing roles at MetLife, American Express, Kraft Foods and Harte-Hanks, Sunshine is particularly passionate about driving strategy and innovation across insurance and financial services industries.

Sunshine is currently the Global Head of Marketing & Communications at Tricor Group, a PE-backed professional services firm headquartered in Hong Kong, where she leads integrated marketing and communications strategy, planning and campaign execution to accelerate brand awareness and client acquisition across 21 markets. Prior to this role, Sunshine was Chief Marketing Officer at MetLife Hong Kong, spearheading branding, marketing, insurtech and digital product innovation. Sunshine’s brand campaigns have been featured in The Wall Street Journal, The Telegraph, The Huffington Post and Adweek.

Having been recognized by Campaign Asia as one of the ‘40 under 40’ marketers in Asia and a‘Woman to Watch’, Sunshine has been named to the ‘Innovator 25 in Asia Pacific’ list by Holmes Report and was included in PR Week’s Global Power Book. Sunshine serves as a Non-Executive Director of the Justice Centre Hong Kong, sits on the APAC Advisory Board of the CMO Council and is a frequent contributor to Fast Company, Entrepreneur and other leading marketing and business media. She is a certified career coach and advises MBA programs of leading universities in Asia. Sunshine holds an MBA from the Ross School of Business at the University of Michigan.

Originally from Ireland, Rory has worked at agencies around the globe in Dublin, Sydney, London and he currently leads the strategy department at Special Group Auckland.

He’s created highly successful campaigns for brands such as Air New Zealand, Guinness and Tourism New Zealand that has seen him win Cannes Lions, D&AD and One Show Pencils.

At AMV BBDO, where he was a Board member, he won over 100 creative awards including 10 Cannes Lions and two Gold IPA effectiveness awards for his work on the Guinness ‘Made of More’ campaign.

His recent work for Tourism New Zealand, saw Special Group win New Zealand’s first ever Global Effie award for the campaign Good Morning World along with a number of ‘Campaign of the Year’ titles.

Under his charge, Special Group has catapulted to New Zealand’s leading agency, recently being awarded Agency of the Year by Campaign Magazine, B&T Magazine and Campaign Brief.

Rory was also crowned Campaign Magazine’s Australia/New Zealand’s Strategic Planner of the Year in 2020.

Senior Planning Director

Cheil India - South West Asia HQ

Kunal is a strategic thinker who has been building brands and experiences for more than a decade. He has helped shape some of the most successful marketing programs for businesses across multiple sectors in the APAC region. 

Since the early 2010s, he has worked in a slew of strategy & consulting roles (brand, creative, content, social, experiential) with agencies that pioneered digital-led creative transformation in the regional markets, namely Sapient in India, Dentsu in Singapore/SEA, Serviceplan in the Middle East region, and currently with Cheil in India/South West Asia. 

Throughout his career Kunal has consistently brought together creativity, technology and a deep cultural/behavioural understanding of humans to solve business challenges. He has contributed to the growth stories of Samsung, BMW, Toyota, Bridgestone, Castrol, Leica, Citibank, Perfetti, Mondelez, Sprite, Mahindra, Bajaj, and many other powerhouse brands in the region. His strategies have led to some of the most meaningful and effective campaigns recognised at Abbys, MENA Lynx, Effies, Warc Strategy Awards and the likes.

In his own time, he is a cinephile with a finicky taste in horror, a graphic novel collector, an experimenter in lo-fi house music, and a self-taught mixologist

Introducing Fredrik Gumpel, who has been guiding Lion & Lion with steady leadership since 2019 through its recent successful transformation. Having started as Chief Commercial Officer, his journey to the Group CEO position reflects a genuine understanding of diverse market dynamics.

Fredrik gained valuable experience at global biotech leader Novozymes, where he served as the Head of Business Development and Innovation in the Food & Beverage division. His strategic roles at Carlsberg Breweries across various European and Asian markets further underscore his adaptability to different industries and geographies.

Fredrik brings a blend of industry insight and strategic foresight to his role at Lion & Lion, making him a dependable leader and trusted business advisor to Lion & Lion's clients. His transition from Chief Commercial Officer to CEO is a testament to his commitment to continuous growth and excellence in the marketing landscape.

Dominque Hickey is Chief Strategy Officer for Howatson+Company.  Previoulsly Dom was Head of Planning at DDB and has been leading the strategic thinking across the Westpac business for the past three years. In 2017 she was DDB Group’s employee of the year.

Starting out client-side Dom has worked in a diverse range of roles from designer and senior marketer to suit and strategic planner Dom has worked strategically on a broad range of industries including Financial services, Publishing, Retail, Loyalty, and FMCG.

Prior to DDB Dom has worked in CX and digital agencies as Head of Planning for Wunderman and Planning Director at Lavender.

A planner that doesn’t believe in silos, she is passionate about creating great work in any channel and working with collaborative integrated teams.

She is a part of the Smith Family iTrack mentoring program, the She Says mentoring program in Sydney and regularly supports young people within the industry teaching at Miami Ad School, ADMA and Comms Council.

Isobel is an international communications expert, who has a wealth of experience helping to launch and grow brands in New Zealand and internationally. She brings a strong mix of global and local experience with particular expertise in brand strategy, media relations, social media strategy and bringing paid, owned and earned channels together to create fully integrated creative communications campaigns.

Isobel was previously based in London as Marketing Director for Saatchi & Saatchi across Europe, Middle East and Africa. During this time, she was also appointed to the Board of Directors of Saatchi & Saatchi Sweden and later to the network's global advisory board on sustainability. She is now on the advisory boards of two New Zealand start-ups in the luxury and sustainability sectors.

Throughout her career, Isobel has brought her special fusion of expertise to a broad range of international clients, including Toyota and Lexus, Procter & Gamble, Deutsche Telekom, Carlsberg, Kenwood and De’Longhi – focusing on how to drive local relevance and connection for these brands. She has particular expertise in the automotive, luxury, arts and fashion sectors.

Isobel has also played an integral role with the Saatchi network’s pro-bono clients and was an key part of the acclaimed "The HIV+ Issue" (Saatchi & Saatchi Switzerland), "Blood Relations" (Saatchi & Saatchi Israel), as well as leading the international PR around “Days of Hope” (Saatchi & Saatchi Berlin). All campaigns have received numerous awards, most notably, nine Lions for "The HIV+ Issue", five Gold Lions for “Blood Relations” and six Silver Lions for “Days of Hope”.

Before joining Saatchi & Saatchi, Isobel spent five years with PR firm SweeneyVesty in Wellington, transferring to London to open their UK division. Prior to entering the communications industry, Isobel worked in the arts sector, producing large-scale, multi-disciplinary creative events, one of which she won a National Creative New Zealand Creative Places Award for. Isobel has a first class honours degree in Art History and English Literature from Victoria University, Wellington and is conversant in German and French.

Shaziya is a brand and communications strategy specialist with significant Indian and South East Asian experience. She started her advertising career when she was a teenager, and as publicity secretary of the Social Service League she conceptualized and created its annual exhibition’s hand painted posters.

Her career spans luxury, grooming, wealth and well-being and Shaziya has worked with global brands such as De Beers, Unilever, Johnson & Johnson, Kellogg’s, Godrej, Zydus, Kotak and AMFI (Association of Mutual Funds of India). After almost a decade in account management, a thirst for thought leadership led her into strategic planning. She is the first Indian to win the Jay Chiat Grand Prix, APG, and IPA awards for strategy. Shaziya has also contributed to the book Luxury Market in India: Maharaja to Masses. Her professional accolades include three WPP Global Atticus Awards for ‘original thinking in marketing communication’, as well as AME and Effie awards. She has been a jury member at many prestigious national and international awards.

Shaziya has contributed pieces for business publications including Business Standard, Business World, Hindu Business Line, Financial Express, and for branding publications like Ad Map and WPP Brandz India Reports. She guest lectures at ISB, MICA, and Emerging India Camp organized by CII-JICA (Japanese Industrial Corporation Agency). She was a resident Pearson Chevening Scholar at the Stirling Media Research Institute, Scotland and at the Financial Times, London.

As someone who admires paper, color and texture, Shaziya’s other passion is to create charcoal and digital art.

KJ was lucky as he worked at both sides of the client and agency in his 18 years of industry experience. This helped him to understand the true challenges of the client-side, and at the same time, how great ads can change the sales graph and consumer’s behavior in everyday life. Thus, he always emphasizes the balance between strategy and creative. As a result, he achieved double-digit phenomenal growth in a highly competitive and aggressive market while he was vice president of Havas Korea.

Then he started his career in Serviceplan with Julie Kang, CEO who recognized his talent for brand incubation and  as a strategic brand consultant. Julie Kang believes that his experience of launching mobile game applications and utility platform for both iOS and Android will be more than helpful to guide start-up companies who seek for brand consulting.

Throughout his career, he won of awards from international and local. Gold won in 2008 Creativity International Awards with Guam Visitors Bureau Campaign, Finalist in 2008 Korea Advertising Awards, and 2007 Leo Intel Awards with Guam. Recently, Grand-Prix and Gold in New York Festival 2020 with Dot, braille watch for 285 million visually impaired people and Finalist in 2020 New York Festival with P&G Pampers

With his recent project, SK hynix SSD products in Amazon, daily sales hit 11.4K per day in Feb 2020. Compare to 6 months ago when SK hynix only sell 20~30 per day as its reputation and brand awareness was low in State. Consequently, SK hynix ranked #1 in Amazon Best Seller ranking from #217. In off Amazon, SK hynix ads were posted on Time Square OOH for 3 days and earned positive articles on Top tech and Business media such as Forbes, PCMAG, Windows Central, Anandtech, etc.

Hans’ first foray into the advertising field happened 20 years ago when he was casted as the lead talent for an orange juice TV ad in the Philippines. After appearing in countless TV spots, print ads, and the back-side of cereal boxes, Hans now works ‘behind the scenes.’

Hans leads a team of experts in the fields of market research & insights, brand strategy, digital planning, and analytics. He works actively with clients like ExxonMobil, SC Johnson, Mercedes-Benz, Mars, Wrigley, Disney, VISA, Bayer, P&G, Platinum Guild, Bacardi, as well as a growing roster of Chinese brands. He also champions BBDO Voices, the agency’s proprietary insights program designed to help the agency keep track of the ever-changing Chinese consumer.

Over the years, Hans and his team have helped cement BBDO China’s premier position at the China Effie, Asia-Pacific Effie, Asia Market Effectiveness Awards, and the WARC Asian Strategy Prize.

Prior to joining BBDO, Hans was Vice President and Head of Planning at McCann Worldgroup in the Philippines. Hans began his marketing career in market research – first at The Coca-Cola Company, and then at TNS.

Andreas helps brands and business get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo.

Andreas’ focus lies in connecting brand and marketing thinking with digital understanding to help brands and businesses succeed. His work has been recognized at global, European, and local effectiveness awards, as well as Cannes. He also has served as a judge in a variety of Effectiveness competitions across the globe. 

Today, Andreas provides his experience as an independent brand and marketing consultant across APAC. 

I Lead functions of strategy, digital, production, event, and performance creative.

l joined Dentsu Taiwan (now DentsuMB Taiwan) since 2001 as account service with various brand experiences including Canon, E.Sun Bank, Boots, The Macallan, The Famous Grouse, Hitachi, Nintendo, and Watsons.

Transferred to current role in 2016, providing integrated solutions from brand movement strategy, marcom design, creative effectiveness, activation, to delivery. Since then, experienced more brands including Toyota, Kao, Amway, FamilyMart, Uniqlo, Line, and American Express.

Also Supporting Corporate Strategy and Operation for transformation and development.

Ekta Relan is Chief Strategy Officer at Lowe Lintas India. Always keen to interpret and reinterpret life, people, stories, technology, culture, past, future, contradictions and everything in between. Ekta is someone who can create a comprehensive analysis and then flip to lateral flights of fancy with equal ease.

Ekta has about 20 years of experience that spans across advertising and marketing. Her career started with Lintas India, then moved to Unilever where she spent 8 years in India and Singapore in global marketing roles. She then worked with Sapient Nitro Singapore, exploring ways to bring together people thinking and eco-system thinking.

Multiple campaigns for brands and social organizations like Singapore Health Promotion Board, led by her strategic thinking have won awards like Effie and Spikes. She has frequently been judging at Effies & WARC Asia Prize and author of many articles published.

She  drives the thinking for brands like; Tata Tea, Dabur (FMCG company), Havells (FMEG company), Tata Cliq (e-commerce platform), Motilal Oswal (Financial service company), SBI Life (Insurance), Bajaj Avenger motorbike, Too Yumm (snacking brand).

Ekta’s cross-cultural and diverse experience drives her to view every problem from multiple lenses. Her pursuit is to anchor all her thinking right at the intersection of commerce, culture and content. 

SAWA is a Japanese talent with extensive experience at We Are Social, Publicis and J Walter Thompson, plus some domestic agencies. Using his background in copywriting, he skillfully develops creative ideas with strong and meaningful narratives.

In his 16+ years as Executive Creative Director / Creative Director, he has led projects for global brands including Kit Kat, P&G, Puma, and Haagen-Dazs. These projects have been celebrated with awards such as Spikes, Ad-fest, Effies and the New York Festivals Global Awards (where he has also judged).

SAWA strongly believes that great ideas have the power to advance our world, and engaging people and communities is key to making it happen. We cannot create something of true value without some understanding of social insight.

Knowing this, Shinsuke intends to continue developing meaningful ideas as he displays his creativity and connects audiences through social communication.

Jamie is an economist with a fascination for consumer behavior. 25 years in advertising hasn’t dampened his enthusiasm for the cryptic crossword that is a creative strategy.

His nineteen years as Managing Director of Showpony has provided a variety of great opportunities from launching iconic brand Budweiser in Australia and filming with Sapporo Beer in Japan, to writing strategies for Bridgestone, Bendigo Bank and national sporting franchise, Adelaide Football Club. Showpony is now a leading creative agency with offices in Melbourne and Adelaide and a shelf full of awards from here and overseas that’s built a reputation for creativity and effectiveness.

An advocate for challenger brand platforms for over two decades to counter and upset orthodoxies and bureaucracies around brand thinking. Steered brand strategy for large Global and Indian brands with mind opening workshops with Global CEOs, CMOs and other CXOs on culture, challenger positioning, new product development and brand archetypes; and worked with brands such as Nissan, Sony, Whirlpool, Airtel and Suzuki to create work that works. Been in roles heading strategic planning departments in top global advertising agencies in India at New Delhi region and holding brand positions in corporations. Building strategic case studies in categories such as automobiles, aviation, durables, finance, telecom & education is always thrill-worthy. 

Born for the post-digital age, Henry is a planner with holistic planning capabilities, ranging from business strategy, brand communication to digital and integration. That's why he strives to address client's business and brand challenge with an integrated approach, providing innovative solutions for today’s brand and consumers.

He overseas brand, engagement and digital strategy over Greater China, with a great team of diversified and talented planners.

With over 13 years experience in advertising, he has proven expertise Beauty, Luxury, Health Care, FMCG, and Electronic Goods.

Calvin was voted Asia’s no.1 creative by Campaign Brief while at Saatchis. He left Singapore
to break into USA and was the first Asian Creative Director in Fallon, arguably the world’s top
agency in 2000. He started Fallon Asia as the youngest Asian head of a regional Network before
becoming the Vice-Chairman and CCO of Publicis Asia.

In 2012, Calvin left the industry at the height of his career to be a full-time dad.

He started urban farming, built the TimeTravellr app, started a digital token branding agency,
worked on the original branding for Ethereum, speaker at Bitcoin Berlin, his son Dylan Soh
published a book and spoke at Ted X, auditioned for Masterchef Asia, and created One Kind
House, an urban farming home he designed. His 77 year old mother is now the most popular
AirBNB experience host in Singapore.

He joined RGA Singapore as the ECD/Regional Director Growth, APAC in a hybrid Growth/Innovation/
creative role where he won Schroders, UOB, Nikon and awards for Uber.

Since then he’s done 3 kickstarters with his kids, wrote and shot content with Jada and Willow
Smith featuring One Kind House for STB and Airbnb Experiences, worked with Eight Inc
(original Apple store designer), launched BHuman, a waterless face wash in bamboo, part of
OfNoah.com Singapore’s first discreet digital clinic for men, creating an e-commerce Monopoly
game for Asia and co-invented One Kind Block.

Currently he’s consulting with Saladstop on their post-Covid strategy, creating a healthy fast
food chain as well as an online specialist plant based grocer. And consultant CMO on a new
Imaging Breast Cancer Centre.

He’s a mentor on the German AccelerAsia and on the advisory board of the Textile and Fabric
Federation (Taff)

Baggio Xiaofeng Song is the Co-founder and Chief Growth Officer of iNSPIRE, an integrated agency based in Shanghai. With nearly two decades of experience, Song has honed his expertise in developing brand strategy, crafting integrated communications campaigns, devising media strategies, implementing programmatic media solutions, and spearheading e-commerce strategies and technology solutions. He has cultivated his skills through notable roles at esteemed organizations such as Leo Burnett, BBDO/Interone, Google, and Omnicom Media Group.

At iNSPIRE, Song leads a dynamic team comprised of brand strategists, media planners, content planners, performance media operators, and data analysts. Together, they collaborate to deliver comprehensive omnichannel strategies and executions tailored to both international and local brands operating within the Chinese market. Additionally, Song drives e-commerce and social commerce initiatives at iNSPIRE

Shingo joined McCann Erickson of McCann Worldgroup Japan as of February 2023 as a Strategic Planning Director. Previously he was an Associate Strategy Director at R/GA Tokyo, Japan where he'd work on a client such as NIKE . Prior to joining R/GA he was at Publicis Groupe Japan.

Shingo initially started his career in this industry at the headquarters of Dentsu in Tokyo, Japan as an account planner at the Sports division dealing with broadcasting rights for various sports with the rights holders including (but not limited to) FIG (Federation Internationale De Gymnastique), ITTF (International Table Tennis Federation), JFA (Japan Football Association), R&A (Royal and Ancient Golf Club of St Andrews), IMG (International Management Group) and many more.

Shingo enjoys identifying issues/problems and understand why they are the real issues/problems through his research and data analysis and develops strategies and provide solutions. Fascinated by the idea of using good mixture of left + right brain.

Tze (Z) took on the CEO role of BBDO Greater China since 2015, with 400+ employees, 40+ brands under her watch and 13 direct reports in 8 agency branches across 5 offices in Greater China.  She is also a member of BBDO’s Global Board of Directors and is the first Asian in the firm’s entire history to have ever achieved this feat.

Z’s leadership and focus has led to results where they matter - in the work produced for the company's clients, Campaign Greater China Agency of the Year Awards, BBDO recorded a stellar performance in the past 5 years. BBDO scooped the much-coveted Greater China, China, Taiwan  and Hong Kong  Creative Agency of the Year, BBDO also made history by winning a record number of People awards

Z is an outstanding leader and a forward thinker who brings an infectious energy and passion to all she does. Loved by clients and all who work with her.   She has been a powerful force in the rapid growth and success of BBDO group in China - involved in all of the important strategic decisions for the company in the last 16 years. 

Z was named 2015 Women to Watch by Campaign Asia.

Z was named 2019 Greater China Agency Head of the Year.

Z Was Named 2020 APAC CEO of the year – Women Leading Change

Selina has served as President of Ogilvy Beijing since 2016, where she is responsible for the leadership and management of the company’s work in Brands and Creativity, Advertising, Customer Engagement and Marketing, PR & Influence, Digital Marketing and Innovation. Today, Ogilvy Beijing is the largest local office in Ogilvy’s Asia-Pacific network.

Since 2017, Selina has led the transformation of Ogilvy Beijing towards a client-centric “One Ogilvy” model, based on a renewed focus on Ogilvy’s mission to “Make Brands Matter” in its work for clients ranging from Fortune Global 500 companies to emerging Chinese enterprises. Under her leadership, Ogilvy Beijing has produced numerous award-winning works, and has been ranked as Most Effective Agency Office by the Effie Awards for several years.

Selina joined Ogilvy Public Relations in 1999, serving as an Associate. Throughout her 20-year career, she has been dedicated to maintaining close relationships with her clients, providing strategic counsel to solve complex communication challenges. She has built a strong reputation for hands-on, effective client service.

In her previous position as Co-Managing Director of Ogilvy PR Beijing, she worked to expand the company’s scope of work, adding brand consultancy, social marketing and creative services teams, offering a wider range of services and helping to build numerous long-term client relationships.

At the heart of Selina‘s business philosophy is cultivating talent. Her ability to retain talent in a high-turnover industry saw her named one of the Top 10 Women to Watch in 2014 by Advertising Age. In 2018, Selina was elected as the co-chair of China 4A and Effie Greater China Council Member and she has been active in the position till today.

Jureeporn Thaidumrong, affectionately known as “Judee”, is one of the most awarded creative leaders in the industry. In 30 years of her illustrious career, Judee has become one of the most influential figures in advertising world. 

In 2005, Judee opened her own shop “JEH United”. During this tenure, she created many multi-awarded work, including Smooth-E "Love Story" mini-series, Sylvania “Picnic” and the controversial “Sorry Thailand” film that reflected the nation’s political turmoil in 2010.  

In 2006, Judee was named Creative of the Year by Hong Kong's Media Marketing Magazine and ranked #1 in Campaign Brief Asia as the Hottest Creative in Asia and Campaign’s Asia Creative Person of the Year.

In 2015, the renowned independent shop JEH United was acquired by the WPP Network. Since then, GREYnJ UNITED has given birth to several famously effective campaigns for big local and international brands such as KBank, Volvo, Pantene, Burger King, Thai Post etc etc...

Judee was named “2018 Southeast Asia Creative Person of the Year” by Campaign Asia and ranked #1 in Campaign Brief's poll of Asia’s Creative Director of the Year 2018. 

She was honoured with the Hall of Fame from Bangkok Art Directors Association - a coveted title which has not been given out to anyone for the past 9 years and was named Lotus Legend at Adfest 2019. 

She was also selected into 2019 Adweek’s Creative 100 and counted as 1 in 13 Global Creative Leaders from Ad Industry.

Judee is also a lover and advocate for animals and nature. She’s currently hosting 70+ stray cats and working on her own funding to build the 'Cat Republic Adoptable Cafe' to help stray cats in the city. 

She's also the founder and funding for a reforestation and community-building project “Mae Wang Project” in Chiang Mai, Thailand since 2015.

As CSO at VMLY&R, Ali leads strategy across the client portfolio and heads up the team across Australia and NZ. She works to create a culture of effectiveness, through work that works to achieve commercial or social marketing goals.

During her 18-year career, Ali’s worked across a range of categories and across brand, digital and CX-based projects. She’s worked agency and client side in London, Europe and AU-NZ.

Ali has been lucky enough to win a range of of Effies and Jay Chiat awards for strategy. She contributes to the industry through the APG Committee, mentoring, and is an occasional panellist on ABC’s Gruen TV show.

Misaki is social mobilization/communication officer at WWF.

A culture explorer by heart, Misaki has been going through the advertising circle as a creative, brand marketer, writer, and creative strategist working for global brands in Japan and Sweden. Now, she is a strategic designer researching human behaviors around branded experiences. Misaki's unique experiences and quirky mind has been enjoying bridge culture, trends, and insights to creative strategy and UX/CX. The brand she worked with is from DOVE, Panasonic, MAYBELLINE, to Swedish favorite cheese brand Västerbottensost to the brands in the banking and estate development industries. Born in Japan, Misaki holds an undergraduate degree from the University of Nebraska-Lincoln in the US, and also studied at Hyper Island in Sweden focused on design thinking and how it impacts the creative process and team dynamics. She had been the annual presenter for Campaign Japan from 2016 to 2019(discontinued in 2020 because of the pandemic). Prior to Designit she worked at INGO Stockholm, Unilever, and Daiko. 

Pearl {she / her} is a borderline-insomniac powerlifter with a touch of OCD. Pearl is Global Brand Leader at Schneider Electric At taproot dentsu, she served as Vice President, Strategic Planning. Fueled by the desire to get ahead and the fear of falling behind, she began working at 15, stumbled into Account Management at Ogilvy at 22, got pulled into Global Marketing at Unilever at 24, then left company & country to head Grey’s Innovation Hub in China, where she first took up Strategic Planning and has remained committed since.

Having helped shape the course of several brands of Fortune 500 companies including Abbott, Discovery, Facebook, GlaxoSmithKline, Kimberly Clark, Philip Morris, Proctor & Gamble and Unilever, Pearl believes good advertising is that which ‘makes you feel something’ or ‘sparks a new perspective’. Great advertising does both. So be it while judging award entries or winning awards herself, lecturing at Universities home and abroad or mentoring young talent – these are the simple 2 tenets she lives by. Because this is what moves people. And when you manage to move people, you move the numbers.

Christine Wang is the co-CEO for Publicis Commerce and Performics.  She is based in the Shanghai office.

Christine has over 17 years of years of experience working, managing, and leading all over the world, across vastly different countries, continents, and consumer preferences.  She is bilingual in Chinese and English.

Before joining Publicis, Christine Wang held multiple leadership roles.  She was COO and GM of a leading eCommerce & Digital agency at which she was also a partner.  In those roles, she was in charge of operations and finance management for over 15 years while also acting as an Senior Account Director and Head Strategist for the agency’s major multinational clients.

Over her 17 years of experience, Christine has developed a core set of skills in Digital, Performance marketing and eCommerce, she has used her expertise to launch and run eCommerce activities for 20 brands in the last five years alone.

She has a deep understanding of the eMarketplace, digital & performance marketing and eCommerce from her extensive research and experience. She has used her knowledge to help clients achieve successes in the Chinese eCommerce landscape. She has been leading eCommerce, digital marketing initiatives and creativity for few major clients such as GSK, Nestle, P&G, Wyeth, Bacardi, Nike, Abbott, Moleskine, Pepsi, WeWork to name a few.

She also maintains cordial relationships, not simple partnerships, with key industry leaders, such as Alibaba JD.com, Baidu and Tencent to ensure that her insights are more than conjecture and that her skills stay sharp.

Christine earned an EMBA from China Europe International Business School (CEIBS) and a Bachelor of Engineering from East China University of Science and Technology

Vivian Wang is CMO and Chairman of iQIYI New Consumer Business Group. She is always keen to and insightful about the forefront trends in not only her field of professional practices but inclusively various subjects. Vivian has 15+ years of advertising, branding and management experience in entertainment marketing industry. As a founding member of iQIYI, Vivian has led iQIYI from a startup to No. 1 in advertising sales among China’s online streaming companies, and she continues to widen the gap between iQIYI and its rivals.

In the past two years, Vivian took serval brave steps, to reform iQIYI’s Sales, IP Licensing and E-commerce into one group, the New Consumer Business Group to integrated all capabilities under one roof to widen entertainment marketing and to lead the innovative marketing strategy for iQIYI’s clients. Meanwhile, she established a marketing partnership‘Kangaroo Brand Partnership’， use iQIYI’s best resources to support all new or small consumer brand to cross the cycle from birth to maturity during the post-pandemic uncertain era.

In 2020, Vivian has received numerous awards for her contributions within the industry including Asia-Pacific Power List 2020 Top 50, Women Lead the Change 2020 Best Entrepreneur and China Advertising Marketing Awards Top 10 CMO, etc.

Heidi Zhang
Chief Strategy Consultation Officer
Publicis Communications Group

Heidi is one of the most well-recognized top caliber talents in Greater China with 20 years of devoted strategic planning experience, and proven track record.

She has been leading planning and business development for multinational advertising agencies, namely Saatchi & Saatchi, Ogilvy & Mather and Publicis, in both HK and China.

Her best blend of international experience and China local expertise makes her an invaluable asset. She believes in powerful ideas that can transform clients’ brands and business. Believes that the more fragmented and digitalized our world becomes, the more strategic we need to be.

She is currently with Publicis Groupe China, spearheading true integration that seamlessly orchestrates the interplay of insight, data, media and technology across the group in order to deliver communication solutions from end to end for the clients.

The achievements in her earlier years include:  leading a series of exploring tours around China in a van that resulted in a published book called “One in a million” in 2006; leading a planning team in HK that dominates HK Effie Awards with heads and shoulders above other agencies for consecutive years from 2006 to 2008; launching the new “Lead the Change” and “Contagious” thinking philosophies for Publicis China from 2014 to 2016; 90% pitch winning rate contributing to continuous annual 20% business growth year by year from 2015 to 2018.

Over the years, Heidi has won utmost trust and respect from the widest range of clientele from most international to most local, from top luxury to mass, from auto to personal care.

Heidi has got a double major master degree in Economics and marketing From Stockholm School of Economics.

张敏

阳狮中国 首席策略咨询官

20年国际品牌策略经验。 前后在中国与香港两地的盛世长城广告公司（香港及广州），奥美广告公司 （香港），及阳狮传播集团（香港及中国）担任策划领导。 兼具本土土生土长的成长背景及国际商务经验。兼具对中国消费者的深刻洞察理解及国际视野。为业界少有的策略领导人才。

曾服务过诸多跨不同领域的国际及国内客户，丰富经验横跨从快消到奢侈品类，从汽车到保健业，从银行到娱乐行业，从国际大品牌到本地新兴企业。引领阳狮集团从传统策略到数字时代新策略思维的转型。 专业能力与策略成效多年持续赢得客户好评与业界口碑。

现任阳狮传播中国首席策略长，领导整合集团属下所有创意公司包括阳狮广告，盛世长城，李奥贝纳，Lux的策略能力，旨在打通洞察/创意/数据/媒体，以实现真正的营销品效合一