Piece #1

  • Elevit All for That First Hello


Piece #1 - Elevit All for That First Hello


Company:
PHD China
Award:
AME Gold Medallion
Brand:
Elevit
Title:
Feel Love’s First Heartbeat
Country:
CHINA
Competition:
products & services
Category:
healthcare products & services

Campaign Summary

Men in China are not permitted to accompany their partners to the first ultrasound of their unborn child. Elevit tapped on this opportunity to provide couples with a high value benefit in a credible hospital setting, using this platform to promote their superior PreNatal MultiVitamin Supplements (PMVS), delivering relevant messaging, leading to trial and purchase. Breaking through the noise of the market leader - Scrianen - was critical to success in a country limited by strict government legislation surrounding medical communications, and the uplift in business reflected this new approach.



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