Piece #1

  • #PaintBack


Piece #1 - #PaintBack


Company:
Heimat Werbeagentur GmbH
Award:
AME Gold Medallion
Brand:
Hornbach Baumarkt AG
Title:
#PaintBack
Country:
GERMANY
Competition:
social benefit
Category:
civic / social education

Talent Credits

  1. Ibo Omari - The Legacy Store, Head of Marketing
  2. Guido Heffels - HEIMAT, Chief Creative Officer
  3. Matthias Storath - HEIMAT, Chief Creative Officer + Creative Director
  4. Elisabeth Treichel - HEIMAT, Account Coordinator
  5. Thomas Insel - HEIMAT, Copywriter
  6. Sebastian Stumpf - HEIMAT, Copywriter
  7. Iken Keune - HEIMAT, Art Director
  8. Martin Glöckner - HEIMAT, Art Director
  9. Alex Münzer - HEIMAT, Producer
  10. Jonas Schubert - HEIMAT, Editor
  11. Paul Aidan Perry - Photographer

Campaign Summary

The Legacy Store Berlin, a shop for graffiti culture and art tools, thinks of graffiti as a language to spread joy. However, there’s one symbol that is about spreading hate: the Hakenkreuz. You can remove it. But how about using it as a medium to send back a different message? In Spring 2016, we encouraged artists to turn messages of hate into messages of joy. Artist inspired and people could join. It was more than a campaign. It was a common commitment: Let’s fight hate. And paint back! The idea went viral immediately: word of #PaintBack’s work spread from Berlin over the whole world, from LeFigaro to New York Times, from social media to TV. But most importantly: places of fear turned back into places of joy. And the movement hasn’t stopped.



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