Piece #1

  • Hornbach Man Cave Case Video


Piece #1 - Hornbach Man Cave Case Video


Company:
Heimat Werbeagentur GmbH
Award:
AME Gold Medallion
Brand:
Hornbach Baumarkt AG
Title:
Man Cave
Country:
GERMANY
Competition:
products & services
Category:
retail stores

Talent Credits

  1. Thomas Schnaitmann - HORNBACH, Head of Marketing
  2. Julia Ziegelmann - HORNBACH, Head of Brand Communications
  3. Guido Heffels - HEIMAT, Chief Creative Officer + Creative Director
  4. Gün Aydemir - HEIMAT, Creative Director Digital
  5. Jonas von Schwedes - HEIMAT, Senior Art Director
  6. Corbinian Hennies - HEIMAT, Senior Copywriter
  7. Nicolas Blättry - HEIMAT, Copywriter
  8. Katrin Kaiser - HEIMAT, Agency Producer
  9. Lukas Kölling - HEIMAT, Art Director
  10. Tim Holtkötter - HEIMAT, Account Supervisor
  11. Frauke Bielefeldt - HEIMAT, Account Director
  12. Franziska Lequen - HEIMAT, Agency Producer

Campaign Summary

Brands are usually tangible in touchpoints like communication or in-store-experience. But when it comes to web-shops, most brands loose their uniqueness and become all the same. The big question for HORNBACH – the most distinguished DIY store in Germany, well-known for its manic passion for projects: How can we transport our core to the uniform world of webshops? The answer was simple: By driving to our webshop in a way, only HORNBACH could. In early 2016 HORNBACH launched a weekly web-content-series: “HORNBACH Herrenzimmer” (HORNBACH´s Man Cave). A room where everything is possible. Where male fantasies become reality – as crazy as they might be. Five tutorials on five crazy projects with a list of materials and tools needed, that directly linked to the HORNBACH webshop. This revolutionary one-click-webshop-experience made HORNBACH’s passion for crazy projects tangible online and helped raise online-sales by 17%, pushing the overall sales by +2,5% for the whole quarter.



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