Piece #1

  • Say No To Spec Case Video
  • Piece #2

  • Say No To Spec Film


Piece #1 - Say No To Spec Case Video
Company:
Zulu Alpha Kilo
Award:
AME Platinum Trophy
Brand:
Zulu Alpha Kilo
Title:
Say No To Spec
Country:
CANADA
Competition:
products & services
Category:
corporate

Talent Credits

  1. Zak Mroueh - Creative Director
  2. Guilherme Bermejo - Art Director
  3. Nick Doerr - Writer
  4. Tara Handley - Producer
  5. Daniel Kaplan - Producer
  6. zulubot - Production House
  7. Zak Mroueh - Director
  8. Albert Huh - Director of Photography
  9. Alex Oktan - Director of Photography
  10. zulubot - Video Post Facility / Editing Company
  11. Mike Headford - Editor
  12. Roslyn Di Sisto (Smith) - Colourist / Transfer
  13. Ian Reynolds - Sound Mixer

Campaign Summary

Spec pitches have been around since the Mad Men era. It’s a fact of life in the ad industry that does more harm than good – for agencies and clients alike. We created a short film to show that spec work should be considered as absurd in the ad industry as it is in other industries. People, publications and companies around the world rallied behind our cause, both inside and outside the industry. And since the film’s release, we have received the most new business calls in our agencies’ history.



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