Piece #1

  • Case Study
  • Piece #2

  • BatesMotel.com S1 Poster
  • Piece #3

  • BatesMotel.com Poster S2
  • Piece #4

  • BatesMotel.com Poster S3
  • Piece #5

  • BatesMotel.com Website


Piece #1 - Case Study


Company:
A&E Television Networks
Award:
AME Gold Medallion
Brand:
Bates Motel
Title:
Batesmotel.com
Country:
USA
Competition:
use of medium
Category:
website

Campaign Summary

In any ever-evolving medium, you must always look for ways to disrupt, stand out and ensure that your consumer base is left with a positive brand experience. While it’s undeniable that "content is king", its queen is the supporting promotional material that will elevate that content through the power of not just good digital marketing but great digital marketing, which in this case, proved to be killer content in-and-of-itself. Our fully immersive HTML5 experience allowed viewers to quickly catch up on all three seasons (a total of thirty episodes) in a user-guided experience that fell under 30 minutes. Not only did it get new audiences up to speed in time for the season premiere, but it also served as a refresher for existing fans as well. Within a month of going live, the new BatesMotel.com, now known as "The Quickie", garnered almost 555K uniques with over 1.3MM page views and an average time spent of 12 minutes. With typical traffic for AETV.com in a month averaging 1.3 uniques with average time spent of 22 minutes, this made BatesMotel.com the #1 destination in the month of February leading into the March series premiere.



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