Piece #1

  • Save me_Casefilm
  • Piece #2

  • Save me_Presentation Board


Piece #1 - Save me_Casefilm


Company:
Serviceplan/ Serviceplan Austria
Award:
AME Gold Medallion
Brand:
Ötztal Tourismus
Title:
Save Me – the ski pass that saves lives
Country:
GERMANY
Competition:
products & services
Category:
technology

Talent Credits

  1. Alexander Schill - Global Chief Creative Officer
  2. Matthias Harbeck - Executive Creative Director
  3. Christian Gosch (Serviceplan Austria) - Executive Creative Director
  4. Jan Paepke (Serviceplan Austria) - Innovation Director
  5. Sandra Loibl - Creative Director
  6. Lorenz Langgartner - Creative Innovation Director
  7. Franz Roeppischer - Creative Innovation Director
  8. Vladislaus Tyszkiewicz - Copywriter
  9. Sandra Willibald - Art Director
  10. Lucas Mueller (Serviceplan Austria) - Copywriter
  11. Alexander Budau - Art Director
  12. Sabine Schneider - Account Supervisor
  13. Dennis Fritz - Senior Motion Designer
  14. Hendrik Sommerfeld (Freelance) - Producer
  15. Valentin Boschi (Zwupp) - Director
  16. Alexander Schill - Global Chief Creative Officer
  17. Matthias Harbeck - Executive Creative Director
  18. Christian Gosch (Serviceplan Austria) - Executive Creative Director
  19. Jan Paepke (Serviceplan Austria) - Innovation Director
  20. Sandra Loibl - Creative Director
  21. Lorenz Langgartner - Creative Innovation Director
  22. Franz Roeppischer - Creative Innovation Director
  23. Vladislaus Tyszkiewicz - Copywriter
  24. Sandra Willibald - Art Director
  25. Lucas Mueller (Serviceplan Austria) - Copywriter
  26. Alexander Budau - Art Director
  27. Sabine Schneider - Account Supervisor

Campaign Summary

Problem: Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Every year more than 5.000 people worldwide are buried by avalanches. During the search for the victims every second counts. Unfortunately, smartphone detection is too imprecise and most people buried don’t wear any avalanche emergency equipment. Because it’s expensive and the danger is often underestimated. This makes it extremely hard to find and recover them in time. Solution: Save me – the first ski pass with a built-in positioning chip. With this every skier in the ski resort Sölden is automatically locatable. After an avalanche the mountain rescue immediately sends out a radio signal. The reflector in the pass returns it. And the victim’s exact location can then be pinpointed. The good thing about Save Me: The reflector is passive, meaning it doesn’t need batteries, so it’s always "on".



ORDER A DUPLICATE AWARD FOR THIS ITEM

 

© 2017 AME Awards®. All Rights Reserved