Piece #1

  • WhatsGerman_Casefilm
  • Piece #2

  • WhatsGerman_PresentationBoard
  • Piece #3

  • WhatsGerman_Single Image1
  • Piece #4

  • WhatsGerman_Single Image2
  • Piece #5

  • WhatsGerman_Single Image3
  • Piece #6

  • WhatsGerman_Single Image4


Piece #1 - WhatsGerman_Casefilm


Company:
Plan.Net/ Serviceplan
Award:
AME Gold Medallion
Brand:
Plan.Net
Title:
WhatsGerman
Country:
GERMANY
Competition:
use of medium
Category:
mobile / cellular / hand-held device

Talent Credits

  1. Alexander Schill - Global Chief Creative Officer
  2. Markus Maczey - Chief Creative Officer (Plan.Net)
  3. Axel Thomsen - Executive Creative Director (Plan.Net)
  4. Michael Reill - Executive Creative Director (Plan.Net)
  5. Bernd Nagenrauft - Creative Director (Plan.Net)
  6. Friederike Froehlich - Copywriter (Plan.Net)
  7. Kathrin Vogl - Copywriter (Plan.Net)
  8. Andrea Prade - Art Director (Plan.Net)
  9. Verena Wenisch - Account Manager (Plan.Net)
  10. Kevin Wiekowski - Graphic Design (Plan.Net)
  11. Franz Roeppischer - Creative Innovation Director
  12. Lorenz Langgartner - Creative Innovation Director

Campaign Summary

SITUATION More than a million refugees arrived in Germany in 2015. They left behind everything and speak no German. They have to wait for an average of three months for a German course – but language is the most important thing for successful integration. IDEA WhatsGerman is the first-ever language course for refugees. Upon registration with your smartphone at www.whatsgerman.de, you’ll receive a lesson each day consisting of text, explanatory emojis and videos for pronunciation. Three courses that build upon each other are available to choose from: Course 1 – The Alphabet enables you to get to know the Latin alphabet. Course 2 – Daily Life makes daily living easier with useful vocabulary and short phrases about everyday themes like shopping. Course 3 – Basic Grammar offers an introduction to German grammar for advanced users. These courses were developed for WhatsApp together with language teachers. They are available in English, Arabic and soon other languages. WhatsGerman is promoted using flyers and posters in refugee homes, social media and reporting/PR.



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