Piece #1

  • Three seconds that revolutionised retail Case Film


Piece #1 - Three seconds that revolutionised retail Case Film


Company:
SapientNitro
Award:
AME Gold Medallion
Brand:
Target Australia
Title:
Three seconds that revolutionised retail
Country:
USA
Competition:
use of medium
Category:
social media

Talent Credits

  1. Andy Greenaway - APAC Executive Creative Director
  2. Chris Shoolman - Creative Director
  3. Phil Phelan - National Strategy Director
  4. Aaron Tobin - Client Services Director
  5. Thomas Francis - Account Director
  6. Jon Chin - Project Manager
  7. Derek Van den Hogen - Senior Art Director
  8. Phon Vongdara - Senior Copywriter
  9. Luis Lee - Designer
  10. Peter Mitchely-Hughes - Head of Loyalty & Online @ Target
  11. Mat Medcalf - Head of Digital Marketing @ Target
  12. Anna Curtin - Social Media Manager @ Target
  13. Richard Dalke - Digital Campaigns Manager @ Target
  14. Phil Otley - Partner @ PwC
  15. Tim Lovitt - Associate Director @ PwC
  16. Rob Chan  - Manager @ PwC
  17. Briony Oayda - Associate @ PwC
  18. Andy Greenaway - APAC Executive Creative Director
  19. Chris Shoolman - Creative Director
  20. Phil Phelan - National Strategy Director
  21. Aaron Tobin - Client Services Director
  22. Thomas Francis - Account Director
  23. Jon Chin - Project Manager
  24. Derek Van den Hogen - Senior Art Director
  25. Phon Vongdara - Senior Copywriter
  26. Luis Lee - Designer
  27. Peter Mitchely-Hughes - Head of Loyalty & Online @ Target
  28. Mat Medcalf - Head of Digital Marketing @ Target
  29. Anna Curtin - Social Media Manager @ Target

Campaign Summary

Target’s women’s wear sales were in decline and traditional advertising methods simply weren’t working. In a world first collaboration with Facebook and Instagram they used innovative data tracking and targeting methods to deliver relevant content to their target audience. This resulted in a highly effective campaign that delivered huge ROI.



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