Piece #1

  • HORSE with Harden


Piece #1 - HORSE with Harden
Company:
BBDO
Award:
AME Gold Medallion
Brand:
Foot Locker
Title:
#HORSEwithHarden
Country:
USA
Competition:
use of medium
Category:
social media

Campaign Summary

For years, kids have gathered with friends, dads, cousins and classmates, in driveways and on courts across the country, to play the basketball shot-matching game called HORSE. Foot Locker saw an opportunity to connect with its audience in a new way, by bringing HORSE online to let them compete against NBA superstar James Harden. #HorseWithHarden smashed every one of our goals and helped Foot Locker create a deeper affinity with its target in the super-competitive retail apparel market.



ORDER A DUPLICATE AWARD FOR THIS ITEM

 

© 2016 AME Awards®. All Rights Reserved