Piece #1

  • Lowe's #FixInSix Case


Piece #1 - Lowe's #FixInSix Case
Company:
BBDO New York
Award:
AME Gold Medallion
Brand:
Lowe's Companies, Inc.
Title:
Lowe's #FixInSix: The Quickest Quick Tips
Country:
USA
Competition:
products & services
Category:
retail stores

Talent Credits

  1. David Lubars - CCO
  2. Tim Bayne - ECD
  3. Lauren Connolly - ECD
  4. Jeff Kenyon - Head of Planning
  5. Mike Sweeney - Creative Director
  6. Molly Adler - Creative Director
  7. Jim Reath - Senior Director
  8. Emily Viola - Group Planning Director
  9. Lawrence Lobpries - VP Consumer Marketing
  10. Brad Walters - Director of Social Media and Content Strategy
  11. Marci Grebstein - CMO

Campaign Summary

As the second-largest home improvement retailer in the U.S., Lowe’s has spent years developing its reputation as a trusted resource for project know-how and inspiration. However, to replace the aging Boomer population, we needed to find a way to bring Millennials into the fold. We pioneered a new use for Vine’s 6-second video in order to reach Millennials in their own space. By giving them smart, scrappy, DIY-tips in delightful six-second bites, we not only gained the attention of Millennials, we gained their respect.



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