Piece #1

  • Casefilm
  • Piece #2

  • Presentationboard
  • Piece #3

  • Impressions 1
  • Piece #4

  • Impressions 2
  • Piece #5

  • Impressions 3


Piece #1 - Casefilm
Company:
Serviceplan
Award:
AME Gold Medallion
Brand:
Sky
Title:
The Match
Country:
GERMANY
Competition:
use of discipline
Category:
promotions

Talent Credits

  1. Alexander Schill - Chief Creative Officer
  2. Matthias Harbeck - Executive Creative Director
  3. Sandra Loibl - Creative Director
  4. Thorsten Voigt - Creative Director
  5. Valerie Koch - Copywriter
  6. Thomas Heckenberger - Art Director
  7. Damian Sturm - Art Director/ Screendesign
  8. Katrin Eberbach - Account Supervisor
  9. Florian Franz - Account Supervisor
  10. Niels Verhaag (hmmh multimediahaus) - Programmer
  11. Roman Prochnow (Neverest) - Film Producer/ Director
  12. Nicola Boehm (Neverest) - Film Producer
  13. Anett Gruenbeck (Neverest) - Film Producer
  14. Christian Hirschhaeuser (Freelancer) - DoP
  15. Martin Bierbaum (Neverest) - Editor
  16. Franz Roeppischer - Creative Innovation Director
  17. Lorenz Langgartner - Creative Innovation Director
  18. Cristian Weisemoeller (Freelancer) - DoP

Campaign Summary

Violence between football fans is a problem all over Europe. Between 1980 and 2015 there were 531 deaths related to European football. One of the big fights in the German Bundesliga is the north derby between Werder Bremen and Hamburger SV. Nowhere else do the fans seem like such rival armies, never to be unified. We overcame this fan rivalry by using Sky Go, the mobile subscription of the football channel Sky, in a very unique way: fans without tickets for the sold-out game were able to stream it on their smartphones – but only half of the picture! One half for Bremen fans, one half for Hamburg fans. So two rival fans had to put their phones together to see the whole picture – live outside the stadium. At the end of “The Match” the fans could order a special fan offer of Sky.



ORDER A DUPLICATE AWARD FOR THIS ITEM

 

© 2016 AME Awards®. All Rights Reserved