Piece #1

  • BMW xWalk


Piece #1 - BMW xWalk


Company:
Serviceplan
Award:
AME Gold Medallion
Brand:
BMW
Title:
BMW xWalk
Country:
UNITED ARAB EMIRATES
Competition:
products & services
Category:
automotive

Talent Credits

  1. Moe Jawhar - Executive Creative Director
  2. Hassan Khatoun - Client Servicing Director
  3. Marcell Francke - Creative Director
  4. Maximilian Florian Schoengen - Creative Strategist
  5. Amin Zeitiouni - Senior Art Director
  6. Hammad Sheikh - Associate Creative Director
  7. Ona Linda Johnson - Sr. Account Mananger
  8. Kazuko Yokoe - Creative Director
  9. Frances Bonifacio - Strategic Planning Director
  10. Rami Hmadeh - Managing Partner
  11. Christiano Signore - Art Director
  12. Kostia Liakhov - Art Director
  13. Rohan Vitus Fernandes - Copywriter
  14. Lorenz Langgartner - Creative Innovation Director
  15. Franz Roeppischer - Creative Innovation Director

Campaign Summary

We created an art installation at the Dubai World Trade Center that let everyone experience the benefits of the BMW xDrive, without even having to step into the car. A stunning 3D optical illusion, made up of 50,000 X's mapped out on a grid which spanned an area of 42 square meters, demonstrated the xDrive feel. Although the ground looked uneven, walking over it felt plain smooth. A QR code scan led to more information and a real test drive with the BMW X6



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