Piece #1

  • Cigarettes Out. Health In. CVS Health's commitment to Smoking Cessation


Piece #1 - Cigarettes Out. Health In. CVS Health's commitment to Smoking Cessation
Company:
BBDO
Award:
AME Gold Medallion
Brand:
CVS Health
Title:
Cigarettes Out. Health In.
Country:
USA
Competition:
products & services
Category:
healthcare products & services

Campaign Summary

It takes a bold company to accept a $2 billion hit to its bottom line in order to better the health of its customers. That’s just what CVS Health did when they decided to remove tobacco from their stores. As a company focused on health, they couldn’t reconcile their commitment to promoting good health for their customers while selling a product that did the exact opposite. This news created a movement to inspire people to live healthier lives – a movement that reshaped how CVS Health was perceived in America, and, most importantly, a movement that compelled people to quit tobacco.



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