Piece #1

  • Everyday Hero Showcase
  • Piece #2

  • Sting- The Everyday Hero Crosses the Street TVC (dubbed)
  • Piece #3

  • Sting- The Everyday Hero Takes the Stairs TVC (dubbed)
  • Piece #4

  • Sting- The Everyday Hero Parks the Car TVC (dubbed)
  • Piece #5

  • Sting- Everyday Hero- Spoof
  • Piece #6

  • Sting- Everyday Hero- On-Ground Activation


Piece #1 - Everyday Hero Showcase


Company:
IMPACT BBDO Cairo
Award:
AME Gold Medallion
Brand:
Sting (PepsiCo)
Title:
Everyday Hero
Country:
EGYPT
Competition:
use of discipline
Category:
new product / service launch

Talent Credits

  1. Emile Tabanji - Managing Director
  2. Hussam Mourou - Executive Creative Director
  3. Mohamed Hammad - Group Account Director
  4. Amr Haddad - Associate Creative Director
  5. Mohamed Abd El Rehim - Regional TV Producer
  6. Sarah El Atabani - Senior Account Manager
  7. Noor Hassanein - Senior Copywriter
  8. Mohamed Gaber - Art Director
  9. Menna Hagrass - Senior Account Executive
  10. Sarah Hashem - TV Producer
  11. Hani Mohsen - Copywriter
  12. Mira Chelala - Senior Account Executive

Campaign Summary

Energy drinks have long associated themselves with extreme sports. When launching Sting, Pepsi’s new affordable energy drink, we decided to associate ourselves with the extreme sport of ‘Everyday Egyptian Life’. This positioning yielded more than we could have imagined, in less than a year after launching we grew the Egyptian market of energy drinks by 1400%, and established ourselves as the market leaders of the category with over 60% market share.



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