Piece #1

  • HORNBACH Hammer Case Promotion / Retail Stores


Piece #1 - HORNBACH Hammer Case Promotion / Retail Stores


Company:
HEIMAT Werbeagentur
Award:
AME Gold Medallion
Brand:
HORNBACH
Title:
The HORNBACH Hammer
Country:
GERMANY
Competition:
products & services
Category:
retail stores

Talent Credits

  1. Guido Heffels - Chief Creative Officer/Founder
  2. Matthias von Bechtolsheim - Chief Executive Officer/Founder
  3. Andreas Mengele - Chief Strategy Officer/Founder
  4. Maik Richter - Chief Executive Officer
  5. Kai Heuser - Creative Director
  6. Christina Walke - Account Director
  7. Fabian Stein - Account Manager
  8. Mirjam Kundt - Copy
  9. Gun Aydemir - Copy
  10. Katja Gottfried - Copy
  11. Sabina Hesse - Copy
  12. Matei Curtasu - Copy
  13. Martijn Koster - Art Direction
  14. Susanna Fill - Art Direction
  15. Teresa Jung - Art Direction
  16. Henrik Schweder - Art Direction
  17. Christopher Brinkmann - Art Direction Digital
  18. Andreas Fernhede Dagman - Art Direction Digital
  19. Kenzi Benabdallah - Art Direction Digital
  20. Jared Leistner - Design

Campaign Summary

Most people own at least one hammer, it’s THE symbol for DIY. That’s why, Germanys leading DIY superstore, Hornbach, used it for a very special promotion campaign in the summer of 2013.  It started in december 2012 with an old Soviet tank. Over the next months, it was transformed into a product that communicated what Hornbach is all about, passion for home improvement projects, mixed with a fair share of madness.  The unique story from tank to hammer was revealed on the Hornbach Facebook page and the hammer quickly became highly demanded. The online presale of the hammer proved this, 150 hammers gone in less than 20 minutes. A few days later it hit the shelves. In only three days, the hammer was completely sold out. The campaign seemed to be over, then, Hornbach announced the last 700 hammers. The Hornbach Facebook page provided details on 12 exotic places where the last 700 hammers would be sold. Including a heavy metal festival, a ferry on the baltic sea and a sex shop in a red light district.



ORDER A DUPLICATE AWARD FOR THIS ITEM

 

© 2014 AME Awards®. All Rights Reserved