People are not shocked by the waste in burying organs that could save lives. It´s easier to be shocked by burying a luxury car. To help change that, we asked to a very famous and eccentric Brazilian millionaire, Count Chiquinho Scarpa, to post on his facebook page that he would bury his U$500.000 Bentley in the yard of his mansion, inspired by the pharaos who buried their treasures. The impact was huge. People were revolted and the media strongly criticized the Count´s decision, as expected, on every TV channel, radio station, magazine, newspaper and Internet portal in the country - even abroad it made the headlines. But in the day of the burial, with all of Brazil´s media gathered Broadcasting it live, after placing the car inside the grave, Scarpa interrupted the funeral and declared: "I won´t bury my car, but everybody thought it absurd. Absurd is what people do everyday: bury their healthy organs."