International AME Awards Announces 2012 Asia Pacific Grand Jury
New York, NY – August 23 2011: The International ame awards®, for advertising & marketing effectiveness, announced the 2012 AME Asia Pacific Grand Jury. The following prominent Asia Pacific based advertising and marketing executives will lend their creative vision to the AME Awards:
Guy Barke, Senior VP, Asia Pacific Business Director, Grey Group, Singapore
Tim Broadbent, Global Effectiveness Director – Beijing, O & M, China
Eugene Cheong, Regional Creative Director, O & M Asia Pacific, Singapore
Cheuk Chiang, Chief Executive Officer, PHD, Singapore
Bibiana Lee, Group Account Director, TBWA, Singapore
Jenny Liu, Director, Strategic Planning, DDB China Group, China
Joey Ong, Chief Strategy Officer, DDB, Philippines
Bindu Sethi, Chief Strategy Officer - Asia Pacific, Grey Worldwide India Pvt. Ltd.
Brandie Tan, Executive Creative Director, BBDO Guerrero Proximity, Philippines
Since 1994, the AME Awards Grand Jury has rewarded work that successfully demonstrates ground breaking solutions to challenging marketing problems. The Asia Pacific Grand Jury is responsible for selecting the most effective global advertising campaigns. Their expertise within their market allows AME Awards regional entries to be judged with cultural relevance.
Global Awards Grand Jury member Bindu Sethi, Chief Strategy Officer-Asia Pacific for commented on judging this year’s Asia Pacific entries. “I would like to see work that has effectively solved real market problems, harnessed real market opportunities. Work that was tailor made for the local market using insights which are both human and cultural to address the people of the market in question. Work that did not require massive media money to move consumers to buy the brand, rethink their attitude towards an unquestioned belief or change their behavior from irresponsible to responsible… results that comprehensively prove that the work up for evaluation was more effective in what it achieved than any other work that could be considered competition.”
Cheuk Chiang, Chief Executive Officer of PHD, Singapore had this to say, “I’m looking for fresh ideas that surprise and delight me as a marketer and a consumer. Work that makes me think 'I wish we had done that'.”
The AME Awards regional competitions and juries include five regions: Asia Pacific, Europe, Latin America, Middle East & Africa, and North America.
Initiated in 2010, the AME Awards enhanced scoring process improves the accuracy of each entry’s score. This process allows the Grand Jury to evaluate entries using four sections, each with individual scoring weights: Challenge/Strategy/Objectives-20%; Creativity-25%; Execution-25%; and Results/Effectiveness-30%.
Last year, the AME Grand Jury awarded DDB Stockholm AB the coveted Grand Trophy for their entry “The Fun Theory” for Volkswagen BlueMotion Technologies, winning in Autos / Automotive Products. The winning campaign introduced Volkswagen’s BlueMotion Technologies, a line of cars and products that help reduce environmental impact. “The Fun Theory” was also awarded the 2011 AME Green Award honoring an entry whose objective emphasizes resource conservation.
All 2011 AME Gold winning work was judged by the Grand Jury to determine a Platinum Trophy winner. Four prominent agencies were awarded the distinguished AME Regional Platinum Trophy: DDB Stockholm AB, Sweden was awarded the AME Platinum Award – Europe for “The Fun Theory” for client Volkswagen BlueMotion Technologies; McCann Erickson, Israel received the AME Platinum Award – Middle East/Africa, for “How We Won the Hearts of Israeli Teenage Girls” for client Kotex; Zimmerman Advertising, USA honored with the AME Platinum Award – North America for “Not What Mom Had in Mind?” for client Lane; and TBWA\HAKUHODO, Japan was awarded the AME Platinum Award- Asia Pacific for “Adidas Sky Comic” for client Adidas.
The 2012 International AME Award winners will be promoted by our network of representatives in 75 countries around the world. AME’s 2012 final entry deadline is October 21, 2011. For more information please visit: www.ameawards.com
About the ame awards®, for advertising & marketing effectiveness: Founded in 1994, the AME Awards® honors entries that demonstrate groundbreaking solutions to challenging marketing problems. Each winning entry in this prestigious competition must demonstrate specific marketing goals and objectives utilizing creative execution and strategic planning. The AME Awards has representation in 75 countries. Entries are judged around the world by prominent industry advertising creatives and brand managers.
About International Awards Group organizes advertising and programming competitions for the following brands: ame awards®, for advertising & marketing effectiveness; Midas Awards for Financial Services Communications; The Global Awards for Healthcare Communications; NYF Advertising Awards; NYF Television & Film Awards; and NYF Radio Programs & Promotions. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. Founded in 1957, IAG and their brands now have representation in 75 countries. For more information, go to www.internationalawardsgroup.com.
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