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International ame awards®, for advertising & marketing effectiveness Announces 2010 Winners; International Grand Trophy Awarded to SapientNitro, South Brisbane, Australia for "Best Job in the World"

Sapient Nitro, South Brisbane, BBDO/Proximity Canada, and HEIMAT Werbeagentur Gmbh, Berlin, Awarded Newly Minted Regional International AME Platinum Trophies

New York, NY – April 22, 2010: The International ame awards®, for advertising & marketing effectiveness announced the 2010 award winners today. The International AME GrandJury® awarded one Grand Trophy, three AME® Platinum Trophies, as well as nine Gold International AME Awards®, sixteen Silver Awards, and eighteen Bronze Awards. Twenty-seven entries received AME Finalist Certificates.

SapientNitro of South Brisbane, Australia was awarded the prestigious International AME® Grand Trophy for their entry “Best Job in the World” for Tourism Queensland - Islands of the Great Barrier Reef, winning in the Tourism category. The winning campaign launched the brand Islands of the Great Barrier Reef across eight international markets, and recruited people online to apply for the “Best Job in the World”. The results of this ground breaking campaign included Global media coverage valued at over $368 million (US) from a budget of $1.2 million (US). In addition, the site received 34,684 one minute video job applications from 197 countries, and reached a global audience of approximately 3 billion.

"Serving as this year’s North American Jury President for the AME Awards® competition opened my eyes to how far advertising and marketing now reflect the realities of the Digital Age while retaining the core driver of brilliant creativity. The quality of the work submitted from every part of the world is truly astonishing. What was most impressive were the dramatic results obtained at far less cost than ever possible before... marketers here in the USA have much to learn from the best work being done overseas," Stan Rapp, Chairman Engauge and co-founder RAPP.

Three companies were awarded the distinguished honor of receiving the AME® Platinum Trophy: SapientNitro of South Brisbane, Australia was awarded the Asia Pacific Platinum Award Winner for “Best Job in the World” for Queensland Tourism; BBDO/Proximity of Toronto, Canada was honored as the North America Platinum Award Winner for “Gillette Body Shaving” for client P&G - Gillette; and HEIMAT Werbeagentur GmbH of Berlin, Germany was the European Platinum Award Winner for “House of Imagination” for client HORNBACH.

Juniper Park of Toronto, Canada was awarded the 2010 International AME® Green Award, honoring an entry whose objective emphasizes resource conservation, for their television commercial “Building a Preeminent Green Brand” for client SunChips. The entry introduces the world’s first fully compostable bag, made from renewable plant based materials that decompose in just 14 days.

AME’s GrandJury® also announced nine Gold winners from around the globe. SapientNitro, Brisbane received three Gold AME Awards® for “The Best Job in the World”, winning in the following categories: Integrated (Mixed Media), Public Relations, and Social Media. HEIMAT Werbeagentur GmbH of Berlin, Germany was awarded three Gold Awards, two for “Imagination Beats Aggressiveness” for client HORNBACH, winning in the Integrated (Mixed Media) and Retail Stores categories, and an additional Gold Award for “How to Beat the Financial Crisis” for client Volksbanken Raiffeisenbanken in the Banks / Financial Services / Insurance category. Jung von Matt of Berlin, Germany was honored with the Gold Award for “The Biggest Concert in the World” for client Hamburg Philharmonic Orchestra, winning in the Events Marketing category. JWT Mumbai, India was awarded a Gold AME Award® for “Teach India” for client The Times of India, in the Public Service and Not-for-Profit category. Gotham Inc. of New York, USA received the Gold AME Award® for “We Each Have What It Takes to Make an Imprint” for client Mandela Day, winning in the Low Budget category.

The International ame awards®, for advertising & marketing effectiveness receives entries from over thirty countries spanning five continents. Since 1993, the competition has honored award winning campaigns that successfully demonstrate groundbreaking solutions to challenging marketing problems. All of the International AME Award® Winners and Finalists will be featured in the showcase section of the website at http://www.ameawards.com/main.php?p=3,1,1 and all winning entries will be promoted by our network of representatives in 84 countries around the world.

All press inquiries are welcome and should be directed to
Gayle Mandel:gmandel@newyorkfestivals.com. Ph: 1 212 643 4800

About the ame awards®, for advertising & marketing effectiveness: Founded in 1993, the AME Awards® honors entries that demonstrate groundbreaking solutions to challenging marketing problems. Each winning entry in this prestigious competition must demonstrate specific marketing goals and objectives utilizing creative execution and strategic planning. The AME Awards® has representation in 84 countries around the world. Entries are judged around the world by prominent industry advertising creatives and brand managers.



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