World's Best Advertising & Marketing Effectiveness™


2017 ame grand jury

 

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  • Diday Veneracion Alcudia - Chief Strategic Planner, Dentsu JaymeSyfu’s, PHILIPPINES

    • Diday Veneracion Alcudia Diday Veneracion Alcudia
      Chief Strategic Planner
      Dentsu JaymeSyfu’s
      PHILIPPINES
      Diday is Dentsu JaymeSyfu’s Chief Strategic Planner, leading the development of strategies and generating relevant insights for all major brands and newbiz pitches, both for above-the-line and digital. She has a wide range of brand experience from FMCGs like P&G and Unilever, telco, petroleum, automotive and banking to alcohol, milk, food and even construction.

      Diday started at Ace Saatchi & Saatchi as an Account Manager in 1993 at and moved to Strategic Planning in 2000. She had a brief stint with BBDO Guerrero Ortega as a Strategic Planning Consultant before joining DM9 JaymeSyfu in 2005 as its lone planner for 10 years, eventually growing the department to thrice its size.

      She has a Bachelor of Science in Economics degree from the University of the Philippines. She is a wife, and proud stage mother to her 3 talented children.
     

    Sérgio Brodsky - Strategy Director, Starcom, Australia

    • Sérgio Brodsky Sérgio Brodsky
      Strategy Director
      Starcom
      Australia
      Sérgio Brodsky is an internationally experienced brand, media and innovation professional, currently strategy director at Starcom, Melbourne. Sérgio is a proven thought-leader, frequently speaking, lecturing and a regular columnist for Marketing Magazine (AUS) and Merca 2.0 (MEX).

      He is passionate about cities and culture and the role of brands and technology in society. Sérgio is multilingual and holds a BA in IP law, an MBA in global brand strategy and innovation and was recently awarded membership by The Marketing Academy, having joined the highly esteemed Australia Leaders Program.
     

    Kirsten Dreese - Creative Partner, Satsuma , Surry Hills, Australia

    • Kirsten Dreese Kirsten Dreese
      Creative Partner
      Satsuma
      Surry Hills, Australia
      Kirsten´s 20-year career has spanned both the client and agency worlds in creative and management roles. She has worked with a variety of clients such as IKEA, Disney, LG, Intercontinental Hotels, Mazda, and the Australian Rugby Union (ARU).

      Kirsten has a passion for creating engaging visual communications across all touchpoints and enjoys the challenge of translating a design-driven idea into a fully integrated campaign. Having developed her design skills as the world became digital, Kirsten actively champions women in the business of design.

      In 2011 Kirsten established Satsuma, an independent integrated creative agency. Clients include eBay, PayPal and the Sydney Harbour Foreshore Trust, and has rapidly established a reputation amongst blue-chip brands as a go-to source for progressive creative design.
     

    Jerry C. Hizon - Executive Creative Director, Dentsu / Jayme Syfu, PHILIPPINES

    • Jerry C. Hizon Jerry C. Hizon
      Executive Creative Director
      Dentsu / Jayme Syfu
      PHILIPPINES
      Jerry has turned a childhood diet of Saturday morning cartoons, bad 80s music videos and PC adventure games into a multi¬-awarded 21¬year advertising career. Currently the Executive Creative Director for Dentsu Jayme Syfu’s digital arm Di9it, Jerry has won several international and local creative awards in Cannes, Clio, Spikes, LIAA, New York Festivals, The Work, AWARD, Araw and Kidlat for various multinational and homegrown brands ranging from technology to laundry and is a consistent new business winner.
      Before joining Dentsu JaymeSyfu, Jerry created and launched various award¬-winning campaigns for DDB DM9 JaymeSyfu, Ogilvy Manila, Ace/Saatchi & Saatchi, Lowe Manila and AB Communications. He is married to Meng and is the father of two geeky teenage boys.
     

    Andrea Lennon - General Manager, Critical Mass Asia-Pacific, SINGAPORE

    • Andrea Lennon Andrea Lennon
      General Manager
      Critical Mass Asia-Pacific
      SINGAPORE
      Andrea Lennon is General Manager for Critical Mass’ Asia Pacific Region. She is responsible for agency operations, leadership on existing client relationships and new business development throughout the region. Andrea is based in Critical Mass’ Singapore offices.

      Andrea joined Critical Mass from WPP, where she served as Executive Vice President, Consumer Brand Lead overseeing omni-channel brand communications initiatives for Bank of America. Prior to WPP, Andrea’s background includes engagements at R/GA, T3, TBWA, and JWT working across verticals to enhance and extend the value of some of the world’s most recognized brands.
     

    David Morgan - Principal, Morgan Advertising Consultants, Australia

    • David Morgan David Morgan
      Principal
      Morgan Advertising Consultants
      Australia
      Made in Scotland a long time ago, David has spent his entire adult career seeking professional roles that allow him to live in far more preferable climates, which have included: Istanbul, Newcastle, Sydney, Melbourne, Los Angeles, Princeton, Singapore, and Sydney again.
      David is a seasoned marketing guy with senior leadership roles in-country, regionally, and globally mainly for large multi-national companies leading in the categories they operate. His roles have included marketing leadership across Asia Pacific for Procter & Gamble and Citibank; global marketing leadership for Samsung and Standard Chartered Bank; and in Australia he was the Happy Banking CMO for Bankwest helping to take the business from 15th to 5th largest bank in Australia, and #1 in customer satisfaction for the large institutions.
      David also owned a small international marketing company consulting to clients including; Johnson & Johnson, Pfizer, Levi's, Campbell's, Arnotts, and Mars, over a 10 year period.
      Most recently David was executive director, marketing & corporate communications, for Nestlé Oceania, the largest grocery supplier in these markets, and the world's leading nutrition health and wellness company. David left Nestle in December 2013 to further develop his consulting business MORGAN (www.macmorgan.co) focused on helping clients transform to next practice marketing excellence. David is a recognised thought leader for the marketing community, and is regularly asked to speak at industry and client events.
      Consulting to organisations including Seven West Media, Tabcorp, Macquarie University, Suncorp, Lego, Tourism Australia as well as many others, in a very short time, David has built MORGAN into a leading consulting business in Sydney and Singapore, focused on transforming organisations into next generation consumer centric marketing.
      In his spare time, David is wholly at the demand of his two daughters, an 8-year old American one and a 5-year old Australian one, and he regularly pops over to Hollywood to audition for the role of James Bond—but hasn't been successful yet.
     

    Lucio Ribeiro - Head of Strategy and Delivery , Online Circle Digital , Australia

    • Lucio Ribeiro Lucio Ribeiro
      Head of Strategy and Delivery
      Online Circle Digital
      Australia
      With more than 15 years marketing experience, Ribeiro has worked for many of the world's most prestigious advertising agencies, including McCann-Erickson, Ammiratis Puris Lintas, Lowe, MRM and Ogilvy Brazil. His clientele have included prominent organisations such as Mercedes-Benz, General Motors, Unilever, Nestle, Target, Microsoft, Purina, Epworth Health, BIC, Mondelez and Parmalat.

      Ribeiro's passion and vision for strategic marketing led him to form Online Circle Digital where he continues to add his creative flair and vision to the Online Circle's current clients.
     

    Lundy So - Owner/Founder, ComZone Group, CAMBODIA

    • Lundy So Lundy So
      Owner/Founder
      ComZone Group
      CAMBODIA
      Lundy has started the agency life since 1999. Before started ComZone, Lundy worked for some
      of the world’s biggest advertising agencies including Bates Asia, part of the Bates network
      worldwide, currently CHI&PARTNERS, JWT. Within his periods of the creative life, he has been
      leading creative and making some of Cambodia’s most memorable TV ads for Mobitel (Cellcard),
      BAT, Heineken and Caltex. Lundy has helped the company to become the most successful ad
      agency in the country working on an enviable client list including Nokia, WING, Western Union,
      Coke, Angkor Beer, Nestle, Infinity Insurance, Ezecom and Equal, ANZ and Unilever. Over the
      past few years on through-the-line projects, Lundy has worked on highly successful brand
      campaigns, events and PR projects with budgets in excess of $300,000.
      Since 2010, Lundy has started his own 100% local independent creative agency names
      ComZone (Cambodia) acting as a CEO and ECD of the agency.
      ComZone (Cambodia) has been a creative force dedicated to raising and growing the status of
      brands in Cambodia. We represent the new Cambodia and its people – feisty, inspired, diverse,
      innovative, committed, and progressively becoming international.
      With the power of local and the mix of local and international creativities, ComZone, has done a
      successful brands’ campaign for its clients: Cambodia Brewery Limited (CBL)-Brand Anchor
      Beer, The 2nd biggest Teclo-Smart Mobile & Hello Axiata, Ford, Abbott, Danone Dumex, Angkor
      beer, Cambodia Beer, Johnnies Walker, Pepsi, Unilab, Philips Home applicant, FV Hospital,
      Prudential, DKSH, Camel Cement, Insee cement, PNN TV and Honda.
     

    Matthew Stoddart - Creative Director, TBWA, AUSTRALIA

    • Matthew Stoddart Matthew Stoddart
      Creative Director
      TBWA
      AUSTRALIA
      Starting his career 14 years ago in New Zealand, Matt crossed the ditch and has spent the last 9 years working at some of the best agencies in Melbourne.

      During his time in the industry, he’s helped reduce gambling addiction in Victoria, guilted kids into visiting their parents more often, made the Melbourne Symphony Orchestra play non-stop for 24 hours, hijacked the live broadcast of the most watched sporting event in history, and helped invent a word about bad phone etiquette that’s now in the dictionary.

      He has won awards at every major festival around the world, most notably a Cannes Grand Prix for Effectiveness, 7 Cannes Lions, a Yellow Pencil at D&AD, and the Direct Grand Prix at Spikes Asia. He also had two campaigns in the 2014 WARC 100 Top Campaigns in the world. One day he hopes to win an award that his parents will be impressed by.
     

    Matthew Stoddart - Creative Director, WHYBIN \ TBWA GROUP, AUSTRALIA

    • Matthew Stoddart Matthew Stoddart
      Creative Director
      WHYBIN \ TBWA GROUP
      AUSTRALIA
      Starting his career 14 years ago in New Zealand, Matt crossed the ditch and has spent the last 9 years working at some of the best agencies in Melbourne.

      During his time in the industry, he’s helped reduce gambling addiction in Victoria, guilted kids into visiting their parents more often, made the Melbourne Symphony Orchestra play non-stop for 24 hours, hijacked the live broadcast of the most watched sporting event in history, and helped invent a word about bad phone etiquette that’s now in the dictionary.

      He has won awards at every major festival around the world, most notably a Cannes Grand Prix for Effectiveness, 7 Cannes Lions, a Yellow Pencil at D&AD, and the Direct Grand Prix at Spikes Asia. He also had two campaigns in the 2014 WARC 100 Top Campaigns in the world. One day he hopes to win an award that his parents will be impressed by.
     

    Bill Yom - Executive Creative Director , Serviceplan, Korea

    • Bill Yom Bill Yom
      Executive Creative Director
      Serviceplan
      Korea
      Bill Yom graduated from a private school of arts
      and communication in Hamburg,
      and started his career in 1999 in the middle of the hype of digital communication at Elephant Seven.
      The time came, and he moved into “classical” advertising agencies such as Springer & Jacoby, Jung von Matt, KNSK
      and Interone/BBDO, where he has worked and still working for brands like BMW, Mercedes-Benz, Nike and Coca Cola and many more.
      Bill Yom’s Work has been recognized at the Cannes Lions,
      The One Show, Clio Awards, London International Awards, ADC Germany and ADC Europe.
      Bill Yom is currently working as an executive creative director for Serviceplan Korea based in Seoul, where he is missing the good old German breakfast a lot.
     

    Vera Yu - Head of Strategy, Serviceplan China Bejiing, CHINA

    • Vera Yu Vera Yu
      Head of Strategy
      Serviceplan China Bejiing
      CHINA
      With 18 years in communication, Vera had earnt intensive experience and expertise widely spread from advertising to market research, innovation ideation, and brand consultancy in varies of communication institutions like McCann Erickson, JWT, Saatchi & Saatchi, Tencent, Trend Buero, MetaDesign, and Landor before she joint Serviceplan.

      Vera was born in Sichuan, raised in Beijing, and lived in Thailand and the US for couple of years. Her Chinese background and international exposure has enabled her to break the barriers of different culture, providing locally relevant and insightful communication solutions to clients across regions. Those renowned international and Chinese brands Vera had served including Nestle, Coca Cola, L‘Oréal, Johnson & Johnson, IKEA, Volkswagen, BMW, China Telecom, Capital Steel Group, Beijing Tourism Group, Tongrentang TCM, Hainan Air Hotel Group, COFCO, Wanda Group, etc.
     

    Joo-Hee Yun - Creative Director, Serviceplan Korea, SOUTH KOREA

    • Joo-Hee Yun Joo-Hee Yun
      Creative Director
      Serviceplan Korea
      SOUTH KOREA
      Joo-Hee Yun is an international award winning creative director currently based in Seoul. She started her advertising carrier in New York City, carried on in different cities such as Los Angeles and Sydney working for clients like BMW, Hyundai Motors, KIA Motors, Cadillac, and SONY just to name a few.

      Received her BFA in Advertising/Graphic design from School of Visual Arts in NYC, MFA in Design + Technology from Parsons in NYC. Her works been featured in Graphis, Fusion and so on.
     
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