2017 ame grand jury
- , , USA
One of the most respected global marketers in the industry, Guy joined KBS in late 2014. As the KBS network grows internationally, Guy is working to infuse the agency’s unique strategic culture across its expanding global footprint. Prior to KBS, Guy spent three years at BETC Worldwide where he strengthened the network’s reputation as a preeminent global creative powerhouse, building BETC's global network and exporting the creative culture of the Paris agency to London and Sao Paolo. Guy also co-founded 180 Amsterdam back in the 1990's, and has overseen award-winning global clients, including Mondelez International, Bacardi Global, and Diet Coke Europe.
An internationalist (and a Brit) at heart, he graduated from Oxford University and has lived in Paris, London, Amsterdam, Barcelona and Mexico – he also speaks French, Spanish and a bit of German. In 1986 he had a brief stint as a journalist assigned to cover the World Cup in Mexico. Now settled in New York, home to KBS’ headquarters, Guy is enjoying New York’s own international flavor.
TOMAS ALMUNA - Associate Creative Director, 180LA, USA
Associate Creative Director
USATomás is an Associate Creative Director at 180LA. Before that, he worked at Conill Saatchi & Saatchi, BBDO Dubai and Young & Rubicam Santiago. Over the years he has worked with brands such as Pepsi, Miller Lite, Asics, Toyota, Unicef, Mars, Emirates Airlines, etc. His work has been awarded in the most important festivals around the world including Cannes Lions, LIA, CLIO, ADC, AD&D, ANDY, NYF. Tomás is originally from Santiago de Chile but he has developed his carrier away from his native country encouraged by his curiosity and personal goal of proving himself in different scenarios every so often. Currently he is living in Santa Monica, CA and tries to surf every morning.
SALLY-ANNE ANDREW - DIRECTOR OF MARKETING, INVNT, USA
DIRECTOR OF MARKETING
USAINVNT is recognized as one of the leading brand communication agencies in the world with numerous awards and accolades and has rapidly grown its global footprint, designing and producing successful brand campaigns in more than 60 countries on 6 continents.
Sally-Anne Andrew is the charismatic, energetic and indomitable, marketing engine behind the global brand communication agency and INVNT’s meteoric rise. Andrew, who has been with INVNT since its 2008 beginnings, helped to propel the company into the spotlight by establishing them as the hottest and most creative live event agency around. INVNT’s stellar work and excellent reputation attracted the attention of Time Inc, who purchased the company in 2015.
With over 20 years of experience in the event and brand engagement world, Sally-Anne is a force to be reckoned with. As INVNT’s Director of Marketing, she develops, oversees, guides and implements the marketing of all INVNT projects globally. In collaboration with INVNT’s global executive, production and creative teams she creates uniquely compelling marketing that highlights INVNT’s exceptional company personality and showcases their wildly creative, provocative and transformative work and ventures. Andrews’ marketing acumen has put INVNT on the pages of many publications, including the NY Times Bloomberg News, as well as much trade press and has ensured that the company and their work have been recognized with accolades and recognition for leadership, fast growing and creative design.
Jessica Baker - President, JL Baker Inc., USA
JL Baker Inc.
USAA New York based marketing consultant with a focus in video and photo shoot production. Background includes sales and marketing for Oilily, a Dutch kids wear company; marketing/promotions/branding for multiple consumer package goods companies including Kraft/Nabisco, PepsiCo, Pepsi, Mars, and Philip Morris; consumer and trade marketing for ESPN, The Disney Channel, ABC Family, Toon Disney, and SOAPnet; and most recently marketing/strategy/planning for Fordham University.
John Barker - Chief Idea Officer, Barker, USA
Chief Idea Officer
USA"John Barker is the recipient of over 100 international awards during his 30-year career. Before founding the agency in 2003, he served in senior positions within Grey Worldwide and Sony Music.
Among other notable accomplishments, he has piloted branding and advertising campaigns for many of the world’s foremost marketers including Procter & Gamble, PepsiCo, Estée Lauder, Sprint, Hasbro, Bloomberg, and McGraw Hill; launched over 50 original television series including Gilmore Girls, Dawson’s Creek, NYPD Blue, Roseanne, and Twin Peaks; helped launch and establish The WB Network; marketed music stars such as Billy Joel, Michael Jackson, Bruce Springsteen, and Gloria Estefan; served as Creative Director of Def Jam Recordings and repositioned The History Channel, adding over $4 billion in valuation.
Mr. Barker is the recipient of a Grammy Award and an Emmy Award for marketing, and is regularly featured in publications such as The Wall Street Journal, The New York Times, The Washington Post, Advertising Age, and Crain’s Business. He is a graduate of Yale University, where he received numerous awards for writing."
Paul Blurton - Chief Creative Officer, INVNT, USA
Chief Creative Officer
USAAs Chief Creative Officer for INVNT, Paul oversees and guides the creative output of all INVNT projects globally. He leads an ever-growing fulltime staff of wildly talented Creative Directors, writers, artists, designers, and media/content producers, as well as the many creative specialists, experts and visionaries with whom INVNT partners on a regular basis.
Paul guides the creative process from conceptual development through final implementation, and has spent eighteen years in the entertainment and marketing communication industries. Paul develops creative solutions upon a solid strategic platform. By forming a clear understanding of client goals and objectives, their brand, any audience perceptions or behaviors that need to be changed, realigned or disrupted, Paul inspires clients to take purposeful creative risks, and leads creative teams to develop engagements that stand out, strike a chord, destroy indifference and move audiences to action.
Paul began his career in Theatre, in London’s West End, before relocating to Los Angeles, in 2001, and entering the world of brand communications. He moved to New York City in 2006. He has developed brand experiences and campaigns for some of the world’s biggest and most recognizable brands, including: Bank of America, Bristol-Myers Squibb, Celgene, ESPN, Genentech, General Motors, Mack Trucks, Macy’s, Miele, Merck, Motorola, NBCUniversal, Nissan, PepsiCo, Verizon, Sony, and Time, Inc.
Conor Brady - Chief Creative Officer, Critical Mass, USA
Chief Creative Officer
USAConor Brady, a renowned creative leader, is a passionate believer in the power of great storytelling, experience design and design craft across all media. For Conor, these are core approaches to solving our clients’ business problems. In his role as Chief Creative Officer at Critical Mass, he oversees all the agency’s work and drives creative excellence on a global scale. Conor has nearly a decade of experience as a Chief Creative Officer at digital agencies Huge and Organic. Throughout his career, he has worked with many of the world’s largest and most admired brands, a few of which include Nike, Pepsi, Audi, Hilton, Citi and Samsung. His work has won awards across the globe from Cannes to London to Asia. He is also a regular member of some of the industry’s most respected award juries, having served as a judge on the Design Jury at Cannes (twice), The Andy's, the D&AD awards, The Clio's and the Webby's. Born in Belfast, he began his career by helping create the first 100 book covers for Vintage Paperbacks at Random House in London and then moved into the music industry as a creative director at Universal Music/Polygram, designing record covers.
Kaydee Bridges - Vice President, Digital and Social Media, Goldman Sachs, USA
Vice President, Digital and Social Media
USAKaydee heads digital and social media strategy in the Brand and Content Strategy group at Goldman Sachs, where she’s worked since 2013. She leads efforts to grow the firm’s digital and social presence as well as drive engagement through content marketing and native advertising. Kaydee manages Goldman’s presence on social media, search engine marketing, infographic creation and digital analytics. Her work has won several awards from Midas, Digiday Content Marketing Awards, and the Financial Communications Society.
Previously, Kaydee was at JPMorgan Chase for 10 years, most recently as Vice President, Digital and Social Strategy in the Digital Marketing Group. She executed a number of projects including the @ChaseforBiz twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and US Open digital activation for Chase.
Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where she launched and led the firm’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities.
Kaydee holds an MBA from The University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.
Paul Cartlich - Senior Creative Editor / Producer, Giaronomo Productions, USA
Senior Creative Editor / Producer
USAPaul is an international award winning Trailer Editor & Producer, working in both the UK and The United States. Educated at Latymer school in London before studying at Leeds university and starting his career at Resolution Television, Paul went on to carve a name for himself at one of London’s top creative agencies – Empire Design. Cutting trailers for films such as Prometheus, Kick-Ass and Funny People.
In 2012 he transferred to their New York office to head up their creative editing team. During his time there he was responsible for several high profile television and film campaigns ranging from The Walking Dead Comicon trailers for seasons 1,4 & 5, TV Campaigns for Breaking Bad and Mad Men and trailers for Filth and Louder Than Bombs and is also the editor behind the critically acclaimed Rust and Bone trailer.
He has been the recipient of several major industry awards including a Key art Award for the Counselor campaign and a prestigious Golden Trailer Award for Best Drama for Frost Nixon.
Paul is currently at Giaronomo Productions as a senior creative editor, where he is proud to continue his work as a compelling visual storyteller. He is passionate about film and is recognized as one of the leading lights in his field.
Adam Chasnow - VP/ Executive Creative Director, Crispin Porter + Bogusky, USA
VP/ Executive Creative Director
Crispin Porter + Bogusky
USAChasnow led one of the cleverest campaigns of the year—the "World's Largest Blind Taste Test" for Kraft Macaroni & Cheese. Kraft changed the recipe last December, removing the artificial flavors, preservatives and dyes—and marketed the change by not marketing it. Only months later did CP+B tell consumers they'd been sampling the new product—and clearly they already loved it as much as the original. The stunt was original yet consistent with the brand voice—both of which Chasnow values highly. "The best work doesn't remind you of other work at all. It kind of scares you. You aren't pre-programmed to like it. That's why the most important thing we can do is be original," the former 180 exec says. "We have to surprise, but at the same time, people need to feel that it makes sense that something is coming from brand X. It takes a lot of discipline to stay true to a brand voice and do it well, over and over again." http://www.adweek.com/news/advertising-branding/50-creatives-whose-brilliant-ideas-and-beautiful-craft-will-make-you-jealous-172547?page=3
Cristián Costa - Associate Creative Director, 180LA, USA
Associate Creative Director
USACristián is an Associate Creative Director @ 180 Los Angeles, California. Previously, Cristián worked at Conill Saatchi & Saatchi Los Angeles, Ogilvy & Mather and Young & Rubicam. Over the years, Cristián has created numerous award-winning campaigns in all the agencies he has worked at. His work has been awarded at Cannes Lions, Clio Awards, New York Festivals, LIA, D&AD, Effies, USH Idea Awards, El Sol de Bilbao, El Ojo de Iberoamérica, FIAP and ACHAP among others. He has been fortunate enough to work for clients such as Coca-Cola, Procter & Gamble, Toyota, Mitsubishi, Miller Lite, Asics, PETA, Crest, Unicef, Nestlé, Volvo, Salvation Army, Stella Artois, Colgate, and many others.
Alejandro Egozcue - VP Creative Director of Creative Innovations Division, LatinWorks, USA
VP Creative Director of Creative Innovations Division
USAAlejandro was born and raised in Buenos Aires, Argentina. After five years of studying music—and with his dad's growing concern about his future with music—he decided to pursue advertising, leaving his dad even more worried. And here he is now, an ad man in the Live Music Capital of the World, Austin, Texas. He started at Savaglio/TBWA Argentina and continued on to HBB Argentina. He joined LatinWorks around 2002. Alejandro was part of the growth and unique experience of the agency, going from 17 to 180 people. He’s now developing a thesis regarding a speech he gave at New York Festivals 2012 New York Show, “Unconscious Creativity,” based on a 10-year observation of how life experiences and pivotal moments can have a strong effect on our creative ideas. His skills as an art director and as a copywriter help him be part of almost every brand and pitch in the agency, helping LatinWorks achieve been agency of the year 3 times in a row. He's been awarded nationally and internationally, from Caribe, Fiap, and New York Festivals to Cannes Lions festival, as well as selected jury for international festivals. Alejandro is now leading as a VP creative director for the Creative Innovations division, focused on specific brand challenges from digital to experiential, while also playing guitar in his spare time.
Kristi Faulkner - President, Womenkind, USA
USAKristi Faulkner is co-founder and president of Womenkind, an award-winning strategic brand communications firm in New York that is women-owned and dedicated to women’s marketing initiatives and campaigns. She’s had a 20+ career as a creative director at the most highly regarded agencies on Madison Avenue – BBDO, DDB Needham, Young & Rubicam, Grey, and Ammirati Puris Lintas, and has worked on accounts around the globe.
She has a passion for consumer insight, and bringing empathic and positive brand messages to the public. She is tirelessly creative, driven by curiosity and known for being idea-euphoric.
Lori Greene - Founder, LPG Enterprises, USA
USALori Greene is a proven multi-platform content executive highly proficient in all aspects of media including social, mobile, television, digital, and print. As founder of LPG Enterprises, Greene helps brands such as BRIC TV, Advertising Week, Masthead Media, and Brooklyn Cookie Company with digital marketing, editorial, content marketing, social media, and training. Lori was the Senior Partner, Director of Content for Maxus Global, one of the world’s fastest growing media agencies, where she won content marketing’s highest honor – a Pearl Award. Greene also teaches digital content strategies at New York University and in Temple University’s Master Program and is a guest speaker, panelist, and lecturer on digital subjects.
She executed a full digital rebrand of the global company WOBI, home of the World Business Forum, including content alliances with AOL, Inc., Wharton Business School, and Fast Company. She was responsible for exponential social media growth and the company’s first expansion into Asia. Prior, she ran BBC America Digital where she increased web traffic over 100% and won Best Cable Website of the Year for her intelligent integration of television, digital, and social elements. She also increased revenue, social, and digital metrics by double digits.
During her tenure at A & E Networks, Lori Greene used her deep experience in content creation to reinvent History.com with a new strategic vision, leading it to consistent record-breaking traffic. She helped bring Biography.com and History.com to higher levels of concept, content and design leading to a slew of awards including a Top Ten IMA Website of the Year Award. At Reader’s Digest, she led editorial creation and implementation of a global digital content syndication business that resulted in the company’s first licensing deal -- worth several million dollars.
Her stint at Courttvnews.com included saving the digital division from extinction and elegantly balancing editorial concerns with revenue goals leading to close to a million dollars in annual revenue. Greene created content for Court TV’s first-ever mobile campaign, supervised the creation of three business-to-business websites, and oversaw innovative in-house promotions that were featured at the annual Promax/BDA awards.
Lori Greene is the Vice President of Student Affairs for New York Women in Communications and runs programming as a board member of the Content Council. During her time as President of Women in Cable Telecommunications’ New York Chapter she grew membership, ran sold-out programs, and devised new ways of engaging the cable business audience. Before aiming to conquer the digital frontier, Greene was a highly sought-after television producer for Travel Channel, Food Network, and Lifetime.
Greene has a global perspective borne out of travel to all seven continents and over 120 countries from her days as a travel journalist. She’s interviewed subjects as diverse as Julia Child, Calvin Klein, a famous political prisoner in a Peruvian jail, and Dr. Michael Mann, the climatologist at the epicenter of the climate change debate.
When not working to transform digital entities, Greene concentrates on goal-oriented adventures -- she summited Mount Kilimanjaro, ran the New York City marathon, and snorkeled for miles with spawning salmon in a frigid Canadian river.
Pete Grossman - Chief Creative Officer, WildBrow MediaWorks Inc, USA
Chief Creative Officer
WildBrow MediaWorks Inc
USAWriter, Producer and Voice Actor, Pete Grossman, creates videos and other digital media promoting real estate and business venues in various industries. He kicked off his career apprenticing at a voice over studio, then went on to work in feature film production with Academy Award winning talent.
Taking the skills he learned from these masters, Pete created compelling work for Warner Bros. Music, MTV, and IAC, writing scripts and performing voice overs for their animation arm.
He’s the co-author of The Everything Golf Book, heads the UX Copywriting Group on LinkedIn and appeared on The Antiques Road Show breaking up a brawl between Raggedy Anns over who was more authentic.
Holly Hill - U.S. Director, Investis, USA
USAHolly Hill is the US Director of Business Development for Global Brands at Investis. Here Holly is responsible for growing relationships with the corporate communications teams at Fortune 500 companies as well as developing deeper relations with existing clients that are focused on investor relations.
Hill has over 20 years of consulting, account management, and business development experience building business through innovative creative with companies like Digitas, Modem Media, Leo Burnett, OgilvyOne, R/GA and Blue Fountain Media.
She began her career in Silicon Valley in the late 90’s working for a startup (today’s Travelocity) and has remained in digital ever since. She did however take a break a few years back to create a frozen cookie dough line called SweetLee’s that was available in seven states as something to check off on her “bucket list” but has since returned to doing what she love.
Maya Kagan - Associate Creative Director, BARKER, USA
Associate Creative Director
USAMaya Kagan is an Associate Creative Director who is passionate about authenticity in communication. In her work, strategy and big ideas always go hand in hand. Prior to joining BARKER, she served in pivotal roles at MRM//McCann and Tribal Worldwide. Maya delivers strategic solutions across digital, experiential, and editorial. And she's been fortunate to work with forward-thinking clients that include Pfizer, the U.S. Army, Advil, Belvedere, SlimFast, and Pat McGrath. When she's not behind a MacBook or at a client meeting,Maya enjoys theater, incidental cardio, and a strong Scotch.
Ryan Kutscher - Founder, Cultural Instigation Director, Circus Maximus, USA
Founder, Cultural Instigation Director
USABefore founding Circus Maximus in 2013, Ryan began his career as a writer. He worked at CP+B during the agency’s most prolific and fertile years, becoming a group creative director, leading the Volkswagen, Alliance for Climate Protection, and Microsoft Windows Phone accounts in addition to creating some of their most iconic work, including Whopper Freakout. Eventually Ryan became CCO of JWT, before launching a creative collaborative designed to create industry-leading content for brands. Along the way he’s been recognized as one of the most award-winning writer/creative directors in the industry. His work has been recognized by the One Show, The Cannes Festival, D&AD, the Andy’s and more.
Volker Lemmer - VP Creative Director, Momentum Worldwide, USA
VP Creative Director
USAAward winning creative lead with over 15 years in the advertising and marketing world. Building brands in a diverse roster that includes Heineken, GE Financial, Perrier, yellow tail, Axe, Philips Norelco, Jameson, all and Patrón (to name a few) has made the ride an exciting one. Inspiring his teams to create captivating, original ideas that motivate people to act - Volker has helped many of the world’s biggest brands get even bigger!
Dean McBeth - VP/ Director of Strategy, CP+B, United States
VP/ Director of Strategy
United StatesDean McBeth is the Head of Integrated Strategy at global advertising agency CP+B, where he drafts SWAT teams of strategists, analytics, developers, social and U/X experts to tackle some of its client’s biggest problems. At CP+B he’s helped Domino’s introduce the world to the first purpose-built pizza delivery car, for Fruit of the Loom, he launched a line of dapper sweat suits resembling iconic business suit styles, and managed the presidential run of Hotels.com’s, Captain Obvious. An 18-year veteran in marketing strategy, he’s held senior roles in advertising, PR and digital firms. At Wieden + Kennedy he led the wildly successful Old Spice Responses campaign. For Ketchum PR, he created an in-house content arm now called Story Works and he headed marketing/PR at Austin’s Circuit of the Americas, securing a three-year run at Summer X-Games and brought Formula 1 to the US. He’s also currently the Future of Planning instructor at Miami Ad School and an ongoing startup mentor at Techstars. Dean’s work has been recognized with a Cannes Grand Prix as well as Titanium, Cyber and Creative Effectiveness Lions. He’s won Grands at the Effie Awards and Andy’s, a Best of Show at One Show Interactive, and Digital Campaign of the Year at SXSW.
Soniya Monga - Global Agency Partner Lead, LinkedIn New York, USA
Global Agency Partner Lead
LinkedIn New York
USASoniya joined the LinkedIn team in 2010 as one of the earliest employees of the Canadian operations. She then relocated to Hong Kong where she managed the relationship for strategic brands based out of North Asia (Korea, Japan, Taiwan and China). Soniya is now New York based as a Global Agency Partner Lead, focused on growing and empowering agencies to get the most out of the LinkedIn platform. Most recently, Soniya represented LinkedIn at Create and Cultivate, the digital platform for women entrepreneurs and One Young World in Dublin, Ireland, to discuss global issues around technology, sustainability and innovation. She continues to speak at a number of conferences worldwide including: SXSW, Asia Pacific Digital Summit, Social Media Strategies (NY), Middle East Internet Forum, Digital Hollywood and more. Soniya was also named to Marketing Magazine's Top 30 under 30 in 2013.
Jon Neschis - Managing Director, Jigsaw Media, USA
USAJon Neschis is a longtime marketing/advertising professional with a specialty in the custom content space. He’s been Managing Director of Westport, CT-based Jigsaw Media (www.jigsawmedia.net) since opening the shop in 2001, working with brands and agencies in the B2B and B2C space to create storytelling campaigns that build customer loyalty and increase sales efforts. Prior to Jigsaw Media he worked extensively in the publishing business, serving in sales and lead marketing roles for ADWEEK Magazines, Sporting News, Total Sports and Fan Guides.
Kelly Reedy - Chief Executive Officer, LRXD, USA
Chief Executive Officer
USAAs CEO of the Denver-based health-and-happiness advertising agency, LRXD, Kelly Reedy oversees the agency’s strategic and creative direction, client relationships, business development and financial health.
Kelly is the second-generation owner of this full-service, strategy-based, digital and traditional advertising agency, known for building and resurrecting brands. Since taking over the firm from his father, Lee Reedy, in 2000, he has grown the business exponentially—revenues have increased 400% and employee headcount has increased from 5 to more than 30.
As turnaround experts, Kelly and LRXD helped Atkins Nutritionals go from near bankruptcy to category leader. On the heels of the bounce-back, the weight-control and nutrition brand sold to private equity firm Roark Capital Group in 2010 for $300 million. Kelly also helped take Naked Juice from boutique, homespun brand to significant industry player; it sold to PepsiCo in 2007. Other recent successes include work with Jenny Craig, Curves, CorePower Yoga, Kampgrounds of America and the agency's own charitable giving initiative Cadence & Cause.
In 2012, LRXD had its highest billings and net profit and the largest number of projects and retainer-based relationships in the agency’s 48-year history. In summer 2013, LRXD was included in The Agency Post’s Agency 100 as one of the fastest-growing agencies in the U.S. For the last three years, LRXD earned a place on the Inc. 5000 list of the fastest-growing private companies in America.
John Reid - Creative Lead / Co-Founder, RSL + Crew, USA
Creative Lead / Co-Founder
RSL + Crew
USAJohn Reid is the creative lead and a co-founder of RSL + Crew. He’s spent the past couple of decades building brands like Yelp, Google, Volkswagen, Burger King, American Express, Miller High Life, Bell Helmets and Quicksilver at agencies like BSSP, CP+B, CK and others. His work has been recognized at The One Show, Cannes, and Communication Arts. He lives in the San Francisco Bay Area with his wife and daughters.
Howard Rubin - Managing Partner, Match Marketing Group, USA
Match Marketing Group
USAHoward oversees the agency’s strategic and creative direction, client relationships, and financial health, as well as the strong culture that helps drive its success. His professional passion lies in creating experiences that evoke emotion and connect consumers at the forefront of culture, and in 2014 was named One Of Colorado’s Top 25 Most Influential Young Professionals by ColoradoBiz Magazine.
Rubin has a keen sense of how to assist brands in creating relevant and meaningful interactions with their consumers across both physical and digital touch points. He has concepted and executed award-winning programs for brands such as Ford, adidas, Pepsi, Clif Bar, Heineken, Toyota, IZZE, Starbucks, Nike, Dole, Yahoo! and the NBA to name a few.
Additionally, Rubin is engaged with several tech-forward start-ups, bringing his wealth of brand, consumer and cultural knowledge into play.
Rubin earned a bachelor’s degree in marketing from the Leeds School of Business at the University of Colorado Boulder and continues to provide mentorship to marketing and engineering graduate-level classes as a regular guest speaker.
Outside of work he participates in all Colorado has to offer with his wife, Deborah, and two daughters, Sage and Tess.
ANDREW SEIBERT - Managing Partner, Imprint, USA
USAAndy founded Imprint as a full-service content marketing agency in early 2013 after almost two decades in the custom content industry. His experience at American Express, GE Capital, Time, Inc., and Hearst and Dow Jones (as President and Publisher of the SmartMoney joint venture) gives him both a client and publisher perspective on content marketing. He has created successful, long-running content marketing programs that combine a deep understanding of customer behavior with creative talent. Andy also serves as Chairman of The Content Council, the leading association of content marketing firms in North America.
Patricia Swindle - SVP, Strategy Director, Havas Worldwide, USA
SVP, Strategy Director
USAPat Swindle is one of those rare marketers who has worked across categories and has proven her skills in every major marketing discipline. She has received numerous awards for creativity and effectiveness in advertising. Her clients have included Kraft, Mars, Procter and Gamble, Unilever, McDonald’s, Nestle, Citibank and MasterCard. She counts herself as very privileged to have worked on three of the greatest marketing stories of the last 30 years: MasterCard’s “Priceless” campaign, Unilever’s Dove “Campaign for Real Beauty” and McDonald’s “I’m lovin’ it”. Known for quickly seeing and defining opportunities and translating them into high-impact solutions, she has a track record of positioning brands and creating marketing plans and campaigns built around unique insights and compelling stories.
Emily Viola - SVP, Group Planning Director, BBDO, USA
SVP, Group Planning Director
USAEmily Viola is an SVP, Group Planning Director in the Behavioral Planning Group. She started her New York career at BBDO back in 2000, but returned in 2014 to lead strategy on retail brands, Lowe’s, Toys “R” US and Babies “R” US accounts. She has also developed communications strategies for clients as diverse as Kraft, Campbell’s, GE, Gillette, Sharp, HBO, Guinness and Corona. During her years in the business, Emily has helped her clients to win many industry awards including Effies, Cannes Lions and a Chiat Planning Awards.
Originally from Arizona, Emily now lives in what she calls “small-town Brooklyn” with her two daughters and City Planner husband. Nevertheless, she still finds a way to catch every bit of Rodeo she can find in the city.
Deirdre Virgie - SVP Group Creative Director, McCannXBC, USA
SVP Group Creative Director
USADeirdre Virgie is SVP Group Creative Director at McCannXBC. She is co-creator of the “Invest in a Beautiful World” campaign for OppenheimerFunds. Before coming to McCann in 2014, Virgie worked at highly creative agencies such as Saatchi, Taxi, Grey and Draft/FCB. During this span she’s created memorable advertising for iconic brands like Cheerios, Tide, Bermuda Tourism, New York Life and HP. Along the way Virgie has garnered creative awards including Creativity Annual Gold, Addy’s Gold, RadioMercury Awards, FCS Best In Show, AdAge Most Watched and Caples International. She is also the creator of Jack and Patrick. Two controversial, but highly engaging and memorable boys.