2017 ame grand jury
Alex Bennett - Grant - Founding Partner/ Managing Director, WE ARE Pi, WALES
Alex Bennett - Grant
Founding Partner/ Managing Director
WE ARE Pi
WALESA business leader with 9 years experience in London and Amsterdam: driving communication effectiveness for the world’s most innovative global brands.
Originally from Brighton, England, Alex graduated from The University of Westminster in communications, before working at BBC Sport and Channel 5 broadcasting.
Alex then joined McCann Erickson as a graduate account man, where he worked on Microsoft Xbox, Gears of War, and Halo; MasterCard World Cup, Champions League, and Brit Awards. After shifting into strategy Alex helped set-up McCann Europe’s Luxury and Digital departments, then moved to Wieden+Kennedy for the global Electronic Arts digital pitch win. As global Account Director at W+K Alex lead Pirelli, Carlsberg, Lego and notably the sales record-breaking and Effie effectiveness award winning repositioning of the EA SPORTS FIFA franchise.
Alex was a founding member of the IPA Ethnic Diversity Committee and is Head of Communications for the TEDx Amsterdam foundation.
Alex left Wieden+Kennedy to co-found WE ARE Pi in 2010.
Steve Blakeman - Managing Director – Global Accounts, OMD, UK
Managing Director – Global Accounts
UKMy current role is managing director - global accounts for OMD based in London / Paris leading the Renault Groupe account. Prior to this role I was the regional CEO for OMD in Asia for 4 years based in Singapore and responsible for key markets such as China, India and Australia. In that time, OMD APAC increased billings by +60% to over US$ 5bn and won 1000+ industry awards including agency network wins at the Cannes Lions (2013) and Festival of Media Asia (2013).
Now in my 29th year in the industry, I have worked on a variety of blue chip International clients – Johnson & Johnson, Unilever, Coca Cola, Renault / Nissan and Visa to name but a few. A true hybrid media professional combining the best of creative channel planning and data driven analysis.
Prior to OMD, I occupied the position of chief strategy officer, Asia Pacific at IPG Mediabrands for 5 years. Whilst at IPG, I was appointed by Coca Cola as lead strategist on the global ‘targeting teens’ project in 2009 (representing IPG, Wieden & Kennedy and Euro RSCG).
Before my time in Asia I was the managing partner of PHD North which I successfully launched as their second office in UK. Prior to PHD, I was the pan-European director of communication channel planning for Initiative based in London and Paris and before that I was the managing director for CIA (now MEC). I started my career with J Walter Thompson in the UK.
I have been recognized by industry publications such as Media Week for their first ever ’30 Under 30’ people to watch in the industry in 1995 and Drum Magazine’s ‘Rising Star’ nomination for 3 consecutive years.
I am also a regular judge at prestigious award events such as the AME’s, Cannes Media Lions, Festival of Media, Cristal Global and Spikes. Based in London and Paris I am happily married with three girls and a dog called Baxter. In my spare time I love running (albeit quite slowly these days) and cycling (when I’m not falling off).
Filippo Dell'Osso - Global Strategy Director , Publicis Conseil, FRANCE
Global Strategy Director
FRANCEBorn in Rome, Filippo has spent the majority of his career helping brands tell their story across diverse cultures and channels.
He believes strong brands are those that impact popular culture and that they’ll be increasingly built with strategies from the collaboration of multiple disciplines.
He began working in London as an economist, then discovered strategic planning. Soon after, he embarked on an international journey.
In Amsterdam he worked at Wieden & Kennedy, mainly on Nike across Europe. At the time of the internet boom, he decided to move to Portland, Oregon in the US to get a close look at Silicon Valley in exploding mode. There, he worked on brands including AltaVista, Amazon and the Silicon Valley investment bank Robertson Stephens, as well as Diet Coke and Nike.
He came to Paris to help start an agency—Le Singe, Euro-BETC—his most proud failure. Saatchi & Saatchi on Toyota, TBWA\G1 on the Nissan business in 27 European markets and global responsibilities for McDonald’s and Michelin at TBWA followed as well as a short stint at Ogilvy. Today he is Global Strategy Director at Publicis Conseil on Renault and Sanofi.
Filippo has a healthy appetite for running and photography and an unhealthy one for chocolate.
Antoinette Hoes - CEO, Wunderman Amsterdam, NETHERLANDS
NETHERLANDSAntoinette is at the helm of Wunderman Amsterdam, an international agency based in Amsterdam which lives its mantra “Creatively Driven, Data Inspired". In her role as CEO she is responsible for the agency’s strategic progression and offering. She is passionate about data, tech and supporting brands in effectively communicating with people in today’s digital first society.
Antoinette has gained extensive experience from her role as Head of Strategy at digital trailblazer DDB & Tribal Worldwide, Amsterdam. At the agency, she was instrumental to the success of global innovation projects such as Heineken Ignite, the brand’s first interactive bottle, and the digital brand transformation of McDonald’s.
Nominated twice for the AdWards Dutch Online Media Woman of the Year and winner of the WARC Prize for Social Media Strategy 2013, she shares her wide ranging knowledge in the fields of brand, digital and creative strategy in the jury rooms of the Effies, Festival of Media Global, Cross Media Awards, ADCN, World Press Photo and many more. Also a seasoned and insightful speaker, she has taken the stage at many international festivals including Cannes Lions, DMEXCO, BrandX at WebSummit and The Mobile Convention.
Self-proclaimed ‘digital nerd’ and ‘culture vulture’, Antoinette finds inspiration from the intersecting worlds of art and technology.
Dirk Kartes - Board Director Comms, Brands and Digital, NBCUniversal International, Germany
Board Director Comms, Brands and Digital
GermanyDirk Kartes has been Vice President of Brand, PR & Digital Marketing at FriendScout24 and Member of the Scout24 International Marketing Group Board. He understands himself as a creative strategist.
As a member of the executive board, he manages brand strategy, operations and performance marketing. Kartes is also responsible for CRM, adsales and PR and is the company’s press spokesman. Mission accomplished: The Scout24 Group was sold for 1.5 Mrd euro.
Kartes’ previous professional experience includes serving on the executive board at advertising agency Heye & Partner and being a founding member of the digital agency Red Urban Munich, both members of the DDB Group, one of the world-wide leading agency networks.
Before that, Kartes was head of marketing at ProsiebenSat1 AG, responsible for developing multimedia brand marketing. Prior to that, Kartes worked at McDonald’s Germany, responsible for promotions, brand marketing and shared brand experience of the strategic partners Coca-Cola, Disney and Nestlé.
Dirk Kartes lectures on traditional and digital brand architecture at the Bavarian Academy for Advertising (BAW) and became demanded speaker for strategic digital marketing topics (for example at dmexco 2013 and at dmexco 2014).
Dr. Rosa Kriesche - Strategy Director, Serviceplan Strategy Munich, GERMANY
Dr. Rosa Kriesche
Serviceplan Strategy Munich
GERMANYDr. Rosa Kriesche holds the position of Strategy Director at Serviceplan, Germany´s biggest independent advertising agency network. She has been in the advertising industry for over 10 years. During this time, she has been consulting well respected brands and agencies around the world. She started off as one of Austria’s first digital planners at Omnicom and soon moved on to the heart of digital innovation, the westcoast headquarter of OMD USA in Los Angeles. In 2010 Rosa joined FCB advertising agency as head of strategic planning and member of the board. As part of her engagement to enrich advertising services she founded the FCB Institute of decision making in Europe. Its mission is to understand what scientists have discovered about how and why people make choices, so that advertisers and clients could use these insights into human behavior to help solve marketing problems. In 2013 Rosa won the Lürzer´s archive sponsorship for the Berlin school of creative leadership Executive MBA program. She holds her PHD in marketing from the university of business administration and economics in Vienna and is author of two marketing books. "iAD - Interactive TV Advertising" and "Advertising Effectiveness".
Rebecca Moody - Strategy Godmother, Mother London, WALES
WALESRebecca started her career as a trainee at Lowe Howard-Spink, working on
Vauxhall and Tesco. In that time she was proud to be a member of the team that
created the IPA Grand Prix winning ‘Every Little Helps’ campaign.
After several happy years of planning boot camp with Gary Duckworth at DFGW,
she joined AMV - BBDO at board level. There, Rebecca planned on Sainsbury’s
(winning an IPA Effectiveness Award for her paper ‘Jamie Oliver: A Recipe for
Success’) and the BBC.
At Red Bee, she continued her relationship with the BBC helping to develop channel
identities for the BBC youth portfolio: THREE, CBBC & CBeebies.
She spent 5 years working at Euro RSCG as Head of Planning, notably helping win
the £60m global Dulux account (Let’s Colour), and joined adam&eveDDB in 2012 to
work on John Lewis.
She joins us from Ogilvy & Mather London where she held the role of Chief Strategy
Officer running a department of 25 strategic planners.
Björn Neugebauer - Creative Director, Kolle Rebbe GmbH, Germany
Kolle Rebbe GmbH
GermanyOver the last 20 years Björn has been creating award-winning ideas for Germany’s finest agencies such as Serviceplan, Jung von Matt, Kempertrautmann and BBDO Interone. He loves leapfrogging the boundaries between classic advertising skills and digital brand experience. As a creative director he made six BMWs drift the driftmob, a rotatable billboard turn into a Travel-Compass and Lufthansa’s frequent-flying mums and dads become digital bedtime-storytellers. Currently Björn works for Hamburg-based agency Kolle Rebbe, travels the world in a rusty camper-van and waits for someone to invent a reliable weather app.
Lars Samuelson - Chief Strategy Officer & Head of Digital, UncleGrey, DENMARK
Chief Strategy Officer & Head of Digital
DENMARKHe established the first communications planning department in the Nordics at Mediaedge:cia. In the following four years he grow the department to 10 people, effectively becoming the largest communications planning entity in the Nordics.
In 2009 he was asked to join UncleGrey (the most internationally awarded Danish agency) as managing director. In this role he helped the agency win several Cannes Lions, Eurobest gold and other prestigious awards. In 2010 UncleGrey was selected Creative Agency of the Year in Denmark.
In 2011 the agency was merged with Grey Copenhagen and he took on the role as chief strategic officer as well as head of digital. In that role he has been part of teams that have won international recognition by winning both gold and silver Cannes Lions as well as D&AD Yellow Pencil and European Effie gold and silver. Furthermore the agency was named Digital Agency of the Year in Denmark in 2012.
In 2012 he was asked to join the Grey EMEA team as digital strategic director working across the region to establish a more digitally oriented network and helping to emphasize a creative and innovative use of technology as part of every aspect of our business.
In 2013 he completed his MBA thesis at the Berlin School of Creative Leadership with a focus on establishing more innovative and dynamic ways to work with creativity.
In the last year the agency have won both an IPA gold and an IPA special price for best multi-market campaign making our work the single piece of work that was most highly evaluated by the IPA. Furthermore they have 2 silver Cannes Lions and three Bronze, all in digital and mobile categories.
Sergio Spaccavento - Executive Creative Director, Conversion, ITALY
Executive Creative Director
ITALYSergio is currently the executive creative director at Conversion in Milan, an art director, a copywriter, a scriptwriter, a TV and radio show writer, an advertising teacher and a member of the Art Directors Club Italy, as well.
He started his career doing proper advertising, then he fell in love with new and alternative media—and found out that fun is mixing it all together.
He worked for small, medium and big agencies on small, medium and big accounts.
He has been a juror for several local and international awards like Cannes Lions, New York Festivals, Epica, Art Directors Club Italy, Mobius, White Square, Red Apple, Chipshop Award and many more.
Alex van Gestel - CEO, Verbalisation, WALES
Alex van Gestel
WALESAlex Van Gestel is the CEO of Verbalisation, a brand strategy consultancy that marries science and creativity to help clients better understand and engage audiences. Prior to this Alex was client side at Bacardi where he was Global Communications Director. Before moving back to the UK, Alex was the US President and CEO of Cheil, the Managing Director of McKinney New York and the Executive Director of Worldwide Brands at Anomaly. Over the past twenty years, Alex has been at the helm of some of the world’s most innovative, creatively awarded and commercially effective marketing campaigns, working with a host of blue chip global clients including Diageo, Nike Inc, Samsung, BMW, Vodafone, General Motors, Volvo, Budweiser, Heinz, BT, Citigroup, Hilton, American Express, Nintendo, Toyota, Mars and News Corp.
Pim van Helten - CEO, DPDK, NETHERLANDS
Pim van Helten
NETHERLANDSPim van Helten is CEO of award-winning creative digital agency DPDK. DPDK prides
itself on a strong focus on digital interactions and is responsible for the creation,
strategy, technology and production of interactive experiences and creative digital
Pim specialises in digital strategy and creative concepts. His expertise lies within the
fields of digital marketing, UX design and uncovering trends in technology and
innovation, as well as in growing a start-up into a leading independent agency. With
Pim at the head of the agency, DPDK now works for international clients such as
Peugeot, Ikea, Citroen and Grolsch.
Through its work, DPDK challenges brands and pushes the boundaries of current
mobile browser capabilities, and creates innovative VR experiences, for example
combining Leap motion with the Oculus Rift.
On the back of such success, the agency has won multiple awards for its innovative
work on Peugeot (Catch the Dragon), Citroen DS and Sense.info, such as multiple
Lovie Awards, Spin Awards, AWWWARDS, W3, CSS Design awards and FWA
Cécile von Fürstenberg - Senior Sales Manager, JCDecaux, GERMANY
Cécile von Fürstenberg
Senior Sales Manager
GERMANYCécile von Fürstenberg has been Senior Sales Manager at WallDecaux Premium Outdoor Sales, a subsidiary of JCDecaux, world market leader for outdoor advertising. Her responsi-bilities are the conception and presentation of innovative and profitable media offers for cli-ents and agencies. Cécile is the only sales manager of WallDecaux who acquires, negotiates with and consults customers and agencies in Munich and Augsburg.
Before Cécile’s current engagement she held a position at Axel Springer as a Senior Sales Manager, responsible for the definition and achieving of sales goals based on customer acqui-sition and consulting.
Prior to that, Cécile was Senior Manager Brand, PR & Digital Marketing at FriendScout24, Germanys leading online dating service. She was responsible for the establishment and devel-opment of marketing strategies.
Cécile’s first professional experience includes various positions at the German publishing house Hubert Burda Media, most notably she managed brand strategy, operations and perfor-mance marketing of the entire print- and online portfolio.
Cécile graduated from Heriot-Watt University of Edinburgh in marketing and communication in 2007. Furthermore she achieved a diploma in journalism of Freie Journalistenschule of