2016 ame grand jury
Remi Abbas - Executive Director, Strategy and Insight, John McNeil Studio, USA
Executive Director, Strategy and Insight
John McNeil Studio
USAAfter many years of working within the strategy and innovation worlds, Remi Abbas’s role at JMS is to join insight and creative. He specializes in helping clients connect with their customers through a variety of creative disciplines. From product development through to advertising, Remi has worked with clients from a variety of different sectors. These include Nokia, Siemens, Coca Cola, Levi’s, Calvin Klein, Nike, The Gap Group, British Airways, COI, Carphone Warehouse, Air France, Electronic Arts, Diageo, Axe/Lynx, Adidas, Johnson and Johnson and MTV.
Remi uses his experience in innovations and insight to help brands succeed by connecting with their target customer. He is a fellow of the Royal Society of Arts.
Kevin Cox - Vice President, Marketing, Hazelcast, USA
Vice President, Marketing
USAKevin Cox is vice president of marketing at Hazelcast. Kevin has been in high-tech for over 20 years working from Madison Avenue to Silicon Valley, leading major worldwide strategic marketing and campaign initiatives for well known global brands, major tech companies and startups.
Scott Cullather - Global Managing Partner, inVNT, USA
Global Managing Partner
USAGlobal Managing Partner Scott Cullather founded inVNT, a brand communications agency with a focus on experiential marketing and live media, in the height of the 2008 recession. Despite the economic uncertainty he left the comfort of a previous agency that had been his home for over 18 years because he saw an unmet need in the marketplace. Cullather had a vision for an agency – inVNTrs and offices strategically located around the world collaborating with brands and organizations to deepen their relationships with their customers, consumers, press, employees and other target audiences.
Just seven years later, inVNT supports brand messaging for some of the world’s largest companies and trade associations. In the summer of 2015, inVNT joined the iconic Time Inc., one of the world’s most influential media networks to enhance the media giant’s live media offering. Today, the firm’s diverse client list reads like a who’s who of the best-known brands on the planet including PepsiCo, Merck, Grant Thornton, General Motors, Subway, ESPN, the Outdoor Advertising Association of America (OAAA) and the Society for Human Resource Management (SHRM). With 65 full time inVNTrs in offices located in New York City, London, Washington D.C., San Francisco, Detroit and Laguna Beach inVNT has designed and produced experiences in over 60 countries on six continents.
From envisioning and producing PepsiCo’s #PEPCITY, a 10,000 square foot multi-sensory brand experience and home to over 15,000 Super Bowl fans, to conceiving and executing the launch of Opel ADAM at the Paris Motor Show where ADAM accelerated to number 4 on the list of Top 20 Most Visible Cars at the show, to creating and designing GM Family Day in Shanghai, inVNT’s work “connects audiences, builds believers and makes an impact on the world” says Cullather. “At inVNT we live to imagine and deliver unique creative solutions that are on-brand, on-point and stand out in order to change the way people think, feel, behave and perform.”
To realize his vision Cullather believed he had to establish a single guiding principle for inVNTrs around the world. While walking through the Forbidden City in Beijing he was suddenly struck by the complete and total focus and unity in every aspect of the place. It was then he realized he needed to align what he saw as the mind, body and soul of inVNT—“the mind being our brand positioning and belief system; the body being our service offering, what we create and how we deliver value to our clients; and the soul being our company culture” says Cullather.
That idea has been crystallized in the inVNT brand positioning Challenge Everything. “It shapes who we are, what we stand for, who we hire, the clients we work for and most importantly, the quality of our work which creates the kind of change our clients demand” Cullather continues.
A tireless industry leader with over 20 years of experience in live events and experiential marketing, Cullather has been influential in changing the way organizations and executives communicate to their employees and key target audiences.
Neil Dawson - Chief Strategy Officer , SapientNitro, USA
Chief Strategy Officer
USANeil Dawson is chief Strategy officer at SapientNitro, where he leads the 60-strong European strategy team and is responsible for delivering the agency’s connected strategy offering for clients.
Spanning nearly two decades of senior strategist roles at leading advertising agencies, Dawson has experience with UK and European brands and campaigns across a range of categories including automotive, financial services, alcoholic and soft drinks, health and beauty retail, furniture retail, food as well as government strategy and communications.
Dawson joined SapientNitro from Enter (formerly HMDG), where he was a founder and planning partner. Prior to HMDG, he built and led one of London’s biggest and most successful planning departments at TBWA London before being promoted to chairman.
During his tenure at TBWA London, the agency won numerous creative awards including the Cannes Lions Grand Prix for Sony PlayStation ‘Mountain’, while Dawson led the planning department to five IPA Effectiveness Awards. He was convenor of the judges for the IPA Effectiveness Awards in 2008. Prior to TBWA, Dawson was planning director first for EURO RSCG London and then Miles Calcraft Briginshaw Duffy, where he was also partner.
• Judge for WARC Social Strategy 2014
• Chair of the shortlisting judges for WARC Social Strategy 2015
Susanna Earnest - Group Account Director, CPG Practice Area Lead, OMD, USA
Group Account Director, CPG Practice Area Lead
USAAs group account director, Susanna is the business lead for CPG brands at OMD Chicago, including: Gatorade, Propel, Muller-Quaker Dairy, Bel Brands and Barilla. In this capacity, she leads account management and strategic planning for the brands’ US media. A master collaborator, Susanna has partnered with senior marketers and cross-agency teams to develop award-wining campaigns. With a specialty for brand building and creative media solutions, Susanna has partnered with the likes of Gatorade, Nordstrom, Walgreens and REI to drive innovation and push the boundaries of what’s possible in media over her 15-year career.
Under Susanna’s leadership, Gatorade has made tremendous strides marketing more effectively to Gatorade’s athlete audience. Susanna’s team has developed new, digital- centric ways to connect with today’s athletes through branded entertainment, social, gaming, and ecommerce efforts. The team has won multiple industry awards for breakthrough media innovation and effectiveness, including: Adweek’s Media Plan of the Year, Cannes Lions for Branded Content, and Effie awards for campaign effectiveness.
Prior to joining OMD, Susanna sharpened her marketing chops at BBDO and FCB on the Wrigley, Kraft and Coors businesses. Susanna is an active member in the Chicago ad community. She sat on the CAFYP board in 2009-2010. Susanna is a member of Omnicom’s OmniWomen group and led OMD Chicago’s entry-level training program. Susanna is a graduate of Michigan State University with a B.A. in advertising.
Alejandro Egozcue - VP Creative Director of Creative Innovations Division, LatinWorks, USA
VP Creative Director of Creative Innovations Division
USAAlejandro was born and raised in Buenos Aires, Argentina. After five years of studying music—and with his dad's growing concern about his future with music—he decided to pursue advertising, leaving his dad even more worried. And here he is now, an ad man in the Live Music Capital of the World, Austin, Texas. He started at Savaglio/TBWA Argentina and continued on to HBB Argentina. He joined LatinWorks around 2002. Alejandro was part of the growth and unique experience of the agency, going from 17 to 180 people. He’s now developing a thesis regarding a speech he gave at New York Festivals 2012 New York Show, “Unconscious Creativity,” based on a 10-year observation of how life experiences and pivotal moments can have a strong effect on our creative ideas. His skills as an art director and as a copywriter help him be part of almost every brand and pitch in the agency, helping LatinWorks achieve been agency of the year 3 times in a row. He's been awarded nationally and internationally, from Caribe, Fiap, and New York Festivals to Cannes Lions festival, as well as selected jury for international festivals. Alejandro is now leading as a VP creative director for the Creative Innovations division, focused on specific brand challenges from digital to experiential, while also playing guitar in his spare time.
Ken Epstein - Senior Director, Brand Management, Sunrun, USA
Senior Director, Brand Management
USASunrun is the largest dedicated solar installer in the US. The company’s mission is to create a planet run by the sun. As the head of Sunrun brand management, Ken Epstein oversees Sunrun's brand strategy, creative, channel marketing, media planning, social media, sponsorships and retail visual merchandising. He works to inspire people to believe that using clean renewable energy to power their homes can save them money and make their communities and the planet a cleaner safer place.
Ken has built a career on creating culture and selling products. He started his career at FCB/San Francisco on Clorox and Levi’s. His campaign for Levi’s Wide Leg jeans is recognized by AdWeek as one of the best campaigns of the ‘90s, and Entertainment Weekly named one of his spots as one of the best 50 commercials of all time. He went client side, taking a big leap into technology working for Intel in the US and in Europe. At Intel Ken held a variety of integrated and digital marketing positions including director of integrated consumer marketing for Core processors. Prior to joining Sunrun Ken was senior director of advertising and branding for Electronic Arts, where he worked on award winning campaigns for The Sims, SimCity, Medal of Honor, Battlefield and Star Wars: The Old Republic.
William Gelner - CCO / Managing Partner , 180LA , USA
CCO / Managing Partner
USAWilliam Gelner is CCO and managing partner of 180LA, an award-winning international creative agency.
Since helping start the Santa Monica office eight years ago, he has overseen all creative talent, work produced and business gained, growing the office to over 135 people with a client list that includes HP, Expedia, Pepsi, and the Academy of Motion Pictures Arts and Sciences, to name a few.
In 2014, 180 made the prestigious Ad Age Agency A-List and listed by Adweek as one of the top shops in Los Angeles. The agency won the Ad Age honor again in 2015 as an A-List Standout.
Most recently, 180’s campaign “Thrown Back Thursdays” with Expedia took a Silver 2015 Innovation Lion in “Creative Data” at the Cannes International Festival of Creativity. The campaign was also awarded a Shorty award for Best on Instagram. Prior to that, Gelner spearheaded Expedia’s film “Find Your Understanding,” which was selected by TED as one of the top ten Ads Worth Spreading in 2013.
This year the agency launched HP’s new company HP, Inc. with the international creative platform “Keep Reinventing.” 180’s film “Take It” with adidas was also one of YouTube’s Top 10 Most Shared Ads of 2015.
Prior campaigns include the Oscar’s logo redesign, adidas’ “The Return,” as well as “The Rocket Project” and “Project Shiphunt,” two award-winning branded content TV shows for Sony and Intel.
Before joining 180LA, William was group creative director at BBH NY where he led all creative development on Axe. He launched the brand in North America, and his branded content series, “Gamekillers,” catapulted Axe into cultural and commercial success.
His experience also includes Mike’s Hard Lemonade, Zumba, Virgin Mobile, Robert Mondavi and Kim Crawford Wines, Fox Sports and the iconic, Johnnie Walker "Keep Walking" striding man campaign.
William has received national and international recognition for his work at Cannes, The One Show, Communication Arts, Clio’s, Webby’s, The Bees, New York Art Director’s Club, D&AD, Addy’s, AICP, Kelly Awards, Tomorrow Awards, Athena’s, Effies and even Guinness World Records.
When not working, he can be found out with his longboard wherever there are waves.
Natalie Godfrey - Strategy Director, DDB Canada, Canada
CanadaA veteran of the planning industry with the white hair to prove it, Natalie has over fifteen years' experience working in communications planning and strategy at a number of global agencies in the UK and Canada. Her career spans a range of channels and disciplines, including advertising, DM, PR and media, and an equally broad range of market categories. She's helped to shape highly effective and award winning communications campaigns for clients as diverse as Renault, Nestle, GlaxoSmithKline and most recently Destination Canada, and is a strong believer in communications that drives consumer behaviour and ultimately business results, with IPA effectiveness awards for Lucozade Sport and Aquafresh for Kids to show for it. Natalie's a keen traveller with a love of the outdoors, moved to Canada from the UK in February 2011 and since then has been helping to sell this great country to others around the world, working as global strategy director on the Destination Canada business.
Pete Harvey - Partner & Executive Creative Director , barrettSF, USA
Partner & Executive Creative Director
USAPete Harvey is partner and executive creative director of barrettSF.
Pete’s career in advertising started humbly, as the assistant to the assistant of an assistant account manager.
Realizing his aptitude in this arena was questionable bordering on non-existent, he stayed late to piece together a portfolio in the bowels of the agency’s creative department and was hired as a copywriter 6 months later.
Pete’s since won recognition from the biggies, including Cannes, D&AD, the One Show, Young Guns, the Art Director’s Club and the Kelly Awards, and has twice been nominated for an Emmy Award. His McDonald’s Filet-o-Fish commercial exploded virally—inspiring a Kanye West remix, interviews on talk shows, and a best-selling toy—and his Christmas Day commercial for the NBA is one of the most-watched pieces of content on the NBA’s YouTube page ever.
He’s been fortunate enough to write for Goodby, Silverstein & Partners, as well as Arnold in Boston. In January of 2013, he joined his partners Jamie and Patrick in the early days of the agency to open up barrettSF.
Adam Kleinberg - CEO, Traction, USA
USAAdam is the CEO of Traction, an agency in San Francisco that believes everything is interactive. Traction creates compelling content and meaningful experiences for brands like Apple, Lenovo, Charles Schwab, Dolby and Bank of America.
MediaPost named Adam an OMMA All-Star in 2013, an award given to the three most influential digital creatives in the U.S. each year. In 2013, Traction, the award-winning agency he co-founded and runs nabbed Silver for Ad Age Small Agency of the Year on the West Coast, was a finalist for iMedia's Small Agency of the Year, and won Interactive Agency of the Year from BtoB Magazine (for the second time). ??They followed that up in 2014 by being named iMedia's Independent Agency of the Year.
Adam is a prominent voice in the advertising industry. He is a regular columnist for Ad Age and has also been published in Forbes, Mashable, Digiday and Entrepreneur and a speaker at dozens of events like SXSW, Ad Age Digital, ad:tech and iMedia Summits.
Gary Koepke - Chief Creative Officer, North America, SapientNitro, USA
Chief Creative Officer, North America
USAGary Koepke is vice president, chief creative officer, North America at SapientNitro, where he focuses on creating immersive experiences where story and technology meet to engage the always-on consumer. Gary came to SapientNitro from Modernista!, a Boston advertising and communications agency that he co-founded in 2000.
While at Modernista! Gary produced some of the most successful creative work of the past decade including award-winning print and digital campaigns for Cadillac, Hummer, Showtime, Gap, MTV and Project (RED). Under Gary’s leadership, Modernista! was named Regional Agency of the Year by Adweek and a Top 10 Global Independent Agency by Campaign magazine.
Prior to founding Modernista!, Gary served as creative director at Wieden+Kennedy. He also directed music videos for U2 and David Bowie and was founding creative director of Vibe magazine. Gary’s work has also been shown at the DNP Gallery in Japan and the Cooper-Hewitt National Design Museum and is in the permanent collection of New York’s Museum of Modern Art.
Koepke has always been setting a new creative standard, working with brands to explore innovative and enriching ways to engage with clients through various mediums including virtual and mixed reality, and physical and digital experiences and works closely with Fiat Chrysler Automotive and other blue-chip client brands.
Other prominent design work that Gary has been involved in was designing the book Strange Ritual for David Byrne and being one of the 1hund(red) artists/designers to design a one of a kind Converse Chuck Taylor for their 100th anniversary. He also worked for Spin magazine and Musician Magazine.
Gary has been active with a variety of philanthropic organizations, including the Clinton Global Initiative, the Global Fund, Doc2Doc and the Bill & Melinda Gates Foundation.
Ryan Kutscher - Founder, Cultural Instigation Director, Circus Maximus, USA
Founder, Cultural Instigation Director
USABefore founding Circus Maximus in 2013, Ryan began his career as a writer. He worked at CP+B during the agency’s most prolific and fertile years, becoming a group creative director, leading the Volkswagen, Alliance for Climate Protection, and Microsoft Windows Phone accounts in addition to creating some of their most iconic work, including Whopper Freakout. Eventually Ryan became CCO of JWT, before launching a creative collaborative designed to create industry-leading content for brands. Along the way he’s been recognized as one of the most award-winning writer/creative directors in the industry. His work has been recognized by the One Show, The Cannes Festival, D&AD, the Andy’s and more.
Darren McColl - Chief Brand Strategy Officer, SapientNitro, USA
Chief Brand Strategy Officer
USADarren “Daz” McColl is co-author of the New York Times Best Seller Storyscaping; Stop Creating Ads, Start Creating Worlds and chief brand strategy officer of SapientNitro, a new breed of agency redefining storytelling for an always-on world, where he collaborates with global teams and clients to help create worlds of immersive stories and experiences. "Daz," as he is known, brings insight and strategic guidance to many of the world's biggest brands including: Virgin, McDonald's, Nestlé, Mars, Foster's, Burger King, Subway, Footlocker, ESPN, Volvo, Chrysler and Coca-Cola. He is a sought-after speaker with experience that spans markets worldwide and his work has earned him many awards including: Effies, New York Festivals, The One Show, Clios, D&AD (Black Pencils), and three coveted Cannes Lions Grand Prix.
Zak Mroueh - Chief Creative Officer & Founder, Zulu Alpha Kilo, Canada
Chief Creative Officer & Founder
Zulu Alpha Kilo
CanadaIn 2008, Zak took one of the biggest leaps of his career and launched his own agency. Seven years later, Zulu Alpha Kilo (a.k.a. ZAK) is a thriving 75-person shop. A copywriter by trade, Zak spent the early part of his career at Chiat/Day and BBDO.
In 1999, he joined Taxi and, under his creative leadership, the agency consistently received international acclaim. Over the course of his career, Zak’s work has been listed in the Gunn Report several times and two of his campaigns have made the top-five list globally. He has judged Cannes, D&AD, Clios and the One Show.
Most recently, Zulu garnered international headlines for its “Say no to spec” video, which poked fun at the process of free speculative work in new business pitches. The video went viral within days and ignited a worldwide conversation in advertising markets globally. Ironically, despite Zulu’s stance against spec work, the agency received the most new business calls in its history.
Matthew Page - Creative Director, Spark44 North America, USA
Spark44 North America
USAMatt is creative director at Spark44 North America, living in Los Angeles. Spark44 is the AOR for Jaguar and Land Rover globally. Matt is currently responsible for the North American and Canadian business on those two brands and sits on the Global CD council. He runs creative departments in both Los Angeles and New York with his new partner Peter Buck. Matt is best known in North America for his work on the ‘British Villains’ Superbowl campaign for Jaguar. Before that, Matt spent three years as the global digital director responsible for both campaigns and platforms based in the London office. Prior to Spark44, Matt was a recognizable face on the London agency scene, including stints at design agency Start JG, and Euro RSCG 4D. Over the years Matt has won many awards including AMEs, Effies and Cannes Lions.
Jeff Rahman - Digital Creative Director, The Marketing Store, USA
Digital Creative Director
The Marketing Store
USAJeff Rahman is digital creative director at The Marketing Store, the top marketing agency on the PROMO Top 100 list for sweepstakes promotions last year. With over 15 years of experience, Jeff brings his creative and digital expertise to bear across the integrated promotional marketing campaigns and brand activations that The Marketing Store produces for clients including McDonald’s, Coca-Cola, and Discover. Prior to The Marketing Store, Jeff worked at DraftFCB where he led Taco Bell’s full 360 promotion, Kmart’s “Latina Smart” and “Live Your Christmas Story” campaigns.
Kelly Reedy - Chief Executive Officer, LRXD, USA
Chief Executive Officer
USAAs CEO of the Denver-based health-and-happiness advertising agency, LRXD, Kelly Reedy oversees the agency’s strategic and creative direction, client relationships, business development and financial health.
Kelly is the second-generation owner of this full-service, strategy-based, digital and traditional advertising agency, known for building and resurrecting brands. Since taking over the firm from his father, Lee Reedy, in 2000, he has grown the business exponentially—revenues have increased 400% and employee headcount has increased from 5 to more than 30.
As turnaround experts, Kelly and LRXD helped Atkins Nutritionals go from near bankruptcy to category leader. On the heels of the bounce-back, the weight-control and nutrition brand sold to private equity firm Roark Capital Group in 2010 for $300 million. Kelly also helped take Naked Juice from boutique, homespun brand to significant industry player; it sold to PepsiCo in 2007. Other recent successes include work with Jenny Craig, Curves, CorePower Yoga, Kampgrounds of America and the agency's own charitable giving initiative Cadence & Cause.
In 2012, LRXD had its highest billings and net profit and the largest number of projects and retainer-based relationships in the agency’s 48-year history. In summer 2013, LRXD was included in The Agency Post’s Agency 100 as one of the fastest-growing agencies in the U.S. For the last three years, LRXD earned a place on the Inc. 5000 list of the fastest-growing private companies in America.
Augé Reichenberg - EVP, Executive Creative Director, McCann HumanCare, USA
EVP, Executive Creative Director
USAAs a recognized brand professional, digital innovator and leader, Augé strongly believes that customer experience focused, technology enabled, data driven experiences are the way to success for marketers right now.
Augé is a proven author of digital and brand platforms and extended experiences and campaigns that can be articulated in every medium by many partners. This includes brand launches and re-launches as demonstrated by the national campaigns for Merck’s Ragwitek and Grastek, Novartis’ Entresto, Prolia (Amgen) and Gilenya (Novartis), amongst many others.
Augé has also re-launched household brands, such as Airborne, MetLife (Life Insurance), with Snoopy “For the IF in LIFE.” The award-winning relaunch campaign for Pfizer and Boehringer Ingelheim’s respiratory medicine Spiriva, conveyed the discomfort of being unable to breathe with the surreal image of an elephant sitting on a person’s chest. This campaign grossed a quarter of a billion dollars within 10 weeks of its introduction. The campaign’s Effie was swiftly earned.
Augé’s work has been recognized by numerous U.S. and International industry awards, including the Clio Awards, Art Director’s Club, Cannes Lions Festival, Echo, and Caples, and repeatedly won the most sought-after US healthcare awards: MM&M, DTC Perspectives, Pharma Awards, Rx Club.
She has also had the honor of serving as a judge at the internationally acclaimed Effie awards and the International Advertising Festival.
Ballad singer, artist, composer, poet, and world traveler, Augé lives happily ever after in NYC with her husband and two daughters.
John Reid - Creative Lead / Co-Founder, RSL + Crew, USA
Creative Lead / Co-Founder
RSL + Crew
USAJohn Reid is the creative lead and a co-founder of RSL + Crew. He’s spent the past couple of decades building brands like Yelp, Google, Volkswagen, Burger King, American Express, Miller High Life, Bell Helmets and Quicksilver at agencies like BSSP, CP+B, CK and others. His work has been recognized at The One Show, Cannes, and Communication Arts. He lives in the San Francisco Bay Area with his wife and daughters.
Howard Rubin - Managing Partner, Match Marketing Group, USA
Match Marketing Group
USAHoward oversees the agency’s strategic and creative direction, client relationships, and financial health, as well as the strong culture that helps drive its success. His professional passion lies in creating experiences that evoke emotion and connect consumers at the forefront of culture, and in 2014 was named One Of Colorado’s Top 25 Most Influential Young Professionals by ColoradoBiz Magazine.
Rubin has a keen sense of how to assist brands in creating relevant and meaningful interactions with their consumers across both physical and digital touch points. He has concepted and executed award-winning programs for brands such as Ford, adidas, Pepsi, Clif Bar, Heineken, Toyota, IZZE, Starbucks, Nike, Dole, Yahoo! and the NBA to name a few.
Additionally, Rubin is engaged with several tech-forward start-ups, bringing his wealth of brand, consumer and cultural knowledge into play.
Rubin earned a bachelor’s degree in marketing from the Leeds School of Business at the University of Colorado Boulder and continues to provide mentorship to marketing and engineering graduate-level classes as a regular guest speaker.
Outside of work he participates in all Colorado has to offer with his wife, Deborah, and two daughters, Sage and Tess.
Mark Simon - Chief Creative Officer, Campbell Ewald, USA
Chief Creative Officer
USASince joining Lowe Campbell Ewald in 2000, he has helped attract many of the agency´s clients and has produced some of the most well-known campaigns for brands like Kaiser Permanente, the U.S. Navy, OnStar, USAA, the U.S. Postal Service and the Ad Council. He introduced the Michelin Man to North America and re-launched the Chrysler 300.
He has over 20 years of experience developing effective communications across all channels with a focus on creating real-world results. Mark’s work has garnered awards from Cannes, Clio, The One Show, Communication Arts and the London International Awards. His creative philosophy is rooted in finding the human truth, the point where the brand promise delivers on what people desire on an emotional level.
Mark’s hobbies include riding his motorcycle and playing the guitar, although rarely at the same time.
Patricia Swindle - SVP, Strategy Director, Havas Worldwide, USA
SVP, Strategy Director
USAPat Swindle is one of those rare marketers who has worked across categories and has proven her skills in every major marketing discipline. She has received numerous awards for creativity and effectiveness in advertising. Her clients have included Kraft, Mars, Procter and Gamble, Unilever, McDonald’s, Nestle, Citibank and MasterCard. She counts herself as very privileged to have worked on three of the greatest marketing stories of the last 30 years: MasterCard’s “Priceless” campaign, Unilever’s Dove “Campaign for Real Beauty” and McDonald’s “I’m lovin’ it”. Known for quickly seeing and defining opportunities and translating them into high-impact solutions, she has a track record of positioning brands and creating marketing plans and campaigns built around unique insights and compelling stories.
Kate Talbot - Communications Director, Klick Communications, USA
USAKate is an award-winning, consumer PR and communications specialist with an international career spanning more than a decade across the US, UK and Australia. She has worked for some of the world’s biggest brands (including Virgin, McDonald’s, Volkswagen and Diet Coke) as well as nurtured smaller start-ups to find funding and acquire fans. Kate is a skilled publicist and social media expert who uses her global experience to bring fresh thinking and insights to the people and brands she partners with.